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A + Mortgage Services, Inc.

Independent Mortgage CompanyMUSKEGO, WIDirect

We analyzed every closed loan from A Mortgage Services 488 loans across 532 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · VA
Place
Sound
Regional · 4 mkts
Safe Rate AwardsConventional SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and VA loans

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Report Card

A + Mortgage Services, Inc. performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+29.9 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Sound
Industry Standard
Top 60% of lenders
VA
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Regional5 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
Strong
44791.6%
+0.333%Above
$1,332Fees
FHA Loans
Sound
Sound
112.3%
+0.380%Above
$1,806Fees
VA Loans
Strong
Strong
Exceptional
265.3%
-0.289%Below
$1,171Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Strong
43990.0%
+0.299%Above
$1,389Fees
Refinance
Strong
Sound
Strong
4910.0%

At a Glance

Lender Overview

Lending Activity
Loans Originated
488
Applications
532
Volume
$169 million
Pricing & Closing
Avg Rate Spread
+0.299%
vs. market APOR
Avg Net Fees
$1,389
Origination − Credits
Pullthrough Rate
91.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$346,496
Avg Borrower Income
$171,549
Avg Property Value
$459,016

Geographic Coverage

Geographic Performance

Metro Areas
4
States Served
3
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

FLNCWI

Top Metro Areas by Place Specialization Score

1
Milwaukee, WIMSA
Volume: 373Mix: 76.43%of portfolio
Place
Exceptional
2
Racine, WIMSA
Volume: 24Mix: 4.92%of portfolio
Place
Sound
3
Kenosha, WI, WIMSA
Volume: 12Mix: 2.46%of portfolio
Place
Sound
4
Madison, WI, WIMSA
Volume: 11Mix: 2.25%of portfolio
Place
Sound

Top States by Place Specialization Score

1
WIState
Volume: 480Mix: 98.36%of portfolio
Place
Exceptional

How We Rank Lenders

Our rankings use a weighted average of scores across equally-weighted categories to evaluate lenders on a linear, raw performance scale.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.