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Affinity Plus

Credit UnionSaint Paul, MNHQDirectReviews near you on Google

We analyzed every closed loan from Affinity Plus 577 loans across 992 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
Conventional
Place
Sound
3/5
Regional · 5 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

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Report Card

Affinity Plus performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Rates 0.9 bps below market avg
3/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
570 loans · 0.01% below market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
421 loans · 0.05% below market
Sound
Top 60% of lenders
3/5
Refinance
156 loans · 0.11% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Regional · 6 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Sound
Pull Through
Sound
Volume570
Mix98.8%
Spread
-0.010%Below
Fees
$2,248Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Sound
Pricing
Sound
Pull Through
Sound
Volume421
Mix73.0%
Spread
-0.052%Below
Fees
$2,598Fees
Refinance
Overall
Sound
Product
Strong
Pricing
Sound
Pull Through
Acceptable
Volume156
Mix27.0%
Spread
+0.109%Above
Fees
$1,318Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
577
Applications
992
Volume
$148 million
Pricing & Closing
Avg Rate Spread
-0.009%
vs. market APOR
Avg Net Fees
$2,258
Origination − Credits
Pullthrough Rate
58.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$257,877
Avg Borrower Income
$121,763
Avg Property Value
$374,983

Geographic Coverage

Geographic Performance

Metro Areas
5
markets with activity
States Served
3
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

3Full-year 2024 · HMDA
3 states with loan originations
Loans originated
< 2020+None
Midwest3
MNNDWI

Top Metro Areas by Place Specialization Score

1© w_lemay · CC BY-SA 2.0
Minneapolis, MN-WIMetro
Volume 300Mix 51.99% of portfolio
79/100
Strong
2© ENN · CC BY-SA 3.0
Duluth, MN, MN-WIMetro
Volume 33Mix 5.72% of portfolio
59/100
Sound
Volume 20Mix 3.47% of portfolio
54/100
Sound
4© McGhiever · CC BY-SA 3.0
St. Cloud, MNMetro
Volume 16Mix 2.77% of portfolio
51/100
Sound
5© Ron Reiring · CC BY 2.0
Fargo, ND, ND-MNMetro
Volume 11Mix 1.91% of portfolio
44/100
Sound

Top States by Place Specialization Score

Minnesota
Minnesota
1
MinnesotaState
Volume 552Mix 95.67% of portfolio
84/100
Exceptional
Wisconsin
Wisconsin
2
WisconsinState
Volume 20Mix 3.47% of portfolio
46/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.