We analyzed every closed loan from Bank First — 683 loans across 797 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Strong
4/5
Conventional · Jumbo · USDA
Place
Strong
4/5
Multi-Region · 7 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Champion
Purchase
Champion
Refinance
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Strong pull through performance
- Particularly strong in Conventional and Jumbo and USDA loans
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Report Card
Bank First performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
+0.8 bps above market avg
5/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
645 loans · 0.00% below market
Strong
Top 40% of lenders
4/5
Jumbo
21 loans · 0.24% above market
Strong
Top 40% of lenders
4/5
USDA
10 loans · 0.16% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
564 loans · 0.02% above market
Strong
Top 40% of lenders
4/5
Refinance
119 loans · 0.04% below market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 8 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 645 | 94.4% | +0.000%Above | $237Fees | ||||
Jumbo Loans | — | 21 | 3.1% | +0.245%Above | $618Fees | |||
USDA Loans | — | — | 10 | 1.5% | +0.162%Above | $822Fees |
Conventional
OverallExceptional
ProductStrong
PricingExceptional
Pull ThroughExceptional
Volume645
Mix94.4%
Spread
+0.000%Above
Fees
$237Fees
Jumbo Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughExceptional
Volume21
Mix3.1%
Spread
+0.245%Above
Fees
$618Fees
USDA Loans
OverallStrong
ProductStrong
Pricing—
Pull Through—
Volume10
Mix1.5%
Spread
+0.162%Above
Fees
$822Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 564 | 82.6% | +0.017%Above | $225Fees | ||||
Refinance | 119 | 17.4% | -0.037%Below | $414Fees |
Purchase
OverallStrong
ProductStrong
PricingExceptional
Pull ThroughStrong
Volume564
Mix82.6%
Spread
+0.017%Above
Fees
$225Fees
Refinance
OverallStrong
ProductStrong
PricingStrong
Pull ThroughExceptional
Volume119
Mix17.4%
Spread
-0.037%Below
Fees
$414Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
683
Applications
797
Volume
$196 million
Pricing & Closing
Avg Rate Spread
+0.008%
vs. market APOR
Avg Net Fees
$259
Origination − Credits
Pullthrough Rate
85.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$287,299
Avg Borrower Income
$157,467
Avg Property Value
$408,236
Geographic Coverage
Geographic Performance
Metro Areas
7
markets with activity
States Served
12
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
12Full-year 2024 · HMDALoans originated
< 500500+None
Midwest5
IAINMIMNWI
South4
FLGANCTX
West3
AZCOHI
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.