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OCU

CO-OP Credit Union

Credit UnionBlack River Falls, WIHQDirectReviews near you on Google

CO-OP Credit Union has 181 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Sound
3/5
Conventional
Place
Sound
3/5
Regional · 2 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

What They Do Well

  • Strong pull through performance

Things to Think About

  • Pricing may be below industry average

Explore another lender or local market

Report Card

CO-OP Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+27.2 bps above market avg
2/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
181 loans · 0.27% above market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
115 loans · 0.30% above market
Sound
Top 60% of lenders
3/5
Refinance
66 loans · 0.22% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Regional · 3 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Sound
Pricing
Acceptable
Pull Through
Strong
Volume181
Mix100.0%
Spread
+0.272%Above
Fees
$552Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Sound
Pricing
Acceptable
Pull Through
Sound
Volume115
Mix63.5%
Spread
+0.305%Above
Fees
$595Fees
Refinance
Overall
Sound
Product
Sound
Pricing
Sound
Pull Through
Strong
Volume66
Mix36.5%
Spread
+0.221%Above
Fees
$484Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
181
Applications
214
Volume
$33 million
Pricing & Closing
Avg Rate Spread
+0.272%
vs. market APOR
Avg Net Fees
$552
Origination − Credits
Pullthrough Rate
84.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$187,044
Avg Borrower Income
$96,309
Avg Property Value
$269,365

Geographic Coverage

Geographic Performance

Metro Areas
2
markets with activity
States Served
2
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

2Full-year 2024 · HMDA
2 states with loan originations
Loans originated
All statesNone
Midwest2
MNWI

Top Metro Areas by Place Specialization Score

1© Wikideas1 · CC0
La Crosse, WI-MNMetro
Volume 16Mix 8.84% of portfolio
52/100
Sound
2© TessTalks · CC BY-SA 4.0
Eau Claire, WIMetro
Volume 10Mix 5.52% of portfolio
47/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 172Mix 95.03% of portfolio
76/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.