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Community First

Credit UnionNeenah, WIHQDirectReviews near you on Google

We analyzed every closed loan from Community First 1.2k loans across 1k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
Conventional
Place
Exceptional
5/5
Regional · 4 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Champion
Conventional
Champion
Purchase Champion
Purchase
Champion
Refinance Champion
Refinance
Champion

Safe Rate Summary

What They Do Well

  • Offers rates 33.60 basis points below market average
  • Lower than average lender fees
  • Strong pull through performance

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Report Card

Community First performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Rates 33.6 bps below market avg
5/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
1,150 loans · 0.34% below market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
655 loans · 0.30% below market
Strong
Top 40% of lenders
4/5
Refinance
501 loans · 0.40% below market
Exceptional
Top 20% of lenders
5/5
By Location· Geographic coverage
Geographic Reach
Regional · 5 markets
Exceptional
Top 20% of lenders
5/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Exceptional
Product
Exceptional
Pricing
Exceptional
Pull Through
Exceptional
Volume1,150
Mix99.5%
Spread
-0.335%Below
Fees
$603Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Exceptional
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume655
Mix56.7%
Spread
-0.305%Below
Fees
$701Fees
Refinance
Overall
Exceptional
Product
Exceptional
Pricing
Exceptional
Pull Through
Exceptional
Volume501
Mix43.3%
Spread
-0.398%Below
Fees
$410Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,156
Applications
1,414
Volume
$244 million
Pricing & Closing
Avg Rate Spread
-0.336%
vs. market APOR
Avg Net Fees
$604
Origination − Credits
Pullthrough Rate
81.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$211,401
Avg Borrower Income
$117,857
Avg Property Value
$335,502

Geographic Coverage

Geographic Performance

Metro Areas
4
markets with activity
States Served
3
of 50 states + DC
Avg Place Specialization
Exceptional
5/5

States with Loan Originations

3Full-year 2024 · HMDA
3 states with loan originations
Loans originated
< 1,0001,000+None
Midwest3
ILMNWI

Top Metro Areas by Place Specialization Score

Volume 471Mix 40.74% of portfolio
100/100
Exceptional
2© self · CC BY-SA 2.5
Oshkosh, WIMetro
Volume 283Mix 24.48% of portfolio
100/100
Exceptional
Volume 131Mix 11.33% of portfolio
86/100
Exceptional
4© David Wilson · CC BY 2.0
Fond du Lac, WIMetro
Volume 16Mix 1.38% of portfolio
51/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 1,153Mix 99.74% of portfolio
93/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.