Direct Mortgage Loans
We analyzed every closed loan from Direct Mortgage Loans — 2.3k loans across 3k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
3/5
Near-National · 22 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
- Nationwide availability with consistent service
Things to Think About
- Pricing may be below industry average
- Higher than average fees ($4,275)
Explore another lender or local market
Report Card
Direct Mortgage Loans performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+49.3 bps above market avg
1/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
1,256 loans · 0.42% above market
Strong
Top 40% of lenders
4/5
FHA
788 loans · 0.72% above market
Exceptional
Top 20% of lenders
5/5
VA
172 loans · 0.04% above market
Strong
Top 40% of lenders
4/5
Jumbo
16 loans · 0.97% above market
Sound
Top 60% of lenders
3/5
USDA
51 loans · 0.83% above market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
2,164 loans · 0.51% above market
Strong
Top 40% of lenders
4/5
Refinance
119 loans · 0.30% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Near-National · 23 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,256 | 55.0% | +0.424%Above | $4,139Fees | ||||
FHA Loans | 788 | 34.5% | +0.717%Above | $4,478Fees | ||||
VA Loans | 172 | 7.5% | +0.037%Above | $4,728Fees | ||||
Jumbo Loans | — | — | 16 | 0.7% | +0.971%Above | $5,406Fees | ||
USDA Loans | — | 51 | 2.2% | +0.832%Above | $3,402Fees |
Conventional
OverallSound
ProductStrong
PricingMediocre
Pull ThroughStrong
Volume1,256
Mix55.0%
Spread
+0.424%Above
Fees
$4,139Fees
FHA Loans
OverallStrong
ProductExceptional
PricingMediocre
Pull ThroughExceptional
Volume788
Mix34.5%
Spread
+0.717%Above
Fees
$4,478Fees
VA Loans
OverallSound
ProductStrong
PricingMediocre
Pull ThroughStrong
Volume172
Mix7.5%
Spread
+0.037%Above
Fees
$4,728Fees
Jumbo Loans
OverallSound
ProductSound
Pricing—
Pull Through—
Volume16
Mix0.7%
Spread
+0.971%Above
Fees
$5,406Fees
USDA Loans
OverallStrong
ProductExceptional
Pricing—
Pull ThroughStrong
Volume51
Mix2.2%
Spread
+0.832%Above
Fees
$3,402Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 2,164 | 94.8% | +0.506%Above | $4,314Fees | ||||
Refinance | 119 | 5.2% | +0.305%Above | $3,719Fees |
Purchase
OverallSound
ProductStrong
PricingMediocre
Pull ThroughStrong
Volume2,164
Mix94.8%
Spread
+0.506%Above
Fees
$4,314Fees
Refinance
OverallSound
ProductSound
PricingAcceptable
Pull ThroughStrong
Volume119
Mix5.2%
Spread
+0.305%Above
Fees
$3,719Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
2,283
Applications
2,806
Volume
$758 million
Pricing & Closing
Avg Rate Spread
+0.493%
vs. market APOR
Avg Net Fees
$4,275
Origination − Credits
Pullthrough Rate
81.4%
Applications → Closed
Typical Borrower
Avg Loan Amount
$332,311
Avg Borrower Income
$131,218
Avg Property Value
$398,066
Geographic Coverage
Geographic Performance
Metro Areas
22
markets with activity
States Served
28
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
28Full-year 2024 · HMDALoans originated
< 5050–100100–200200+None
Northeast3
MANJPA
Midwest5
ILINKSMIOH
South14
ALDCDEFLGAKYMDMSNCSCTNTXVAWV
West6
AZCANVORWAWY
Top Metro Areas by Place Specialization Score
Showing 10 of 22 metro areas
Top States by Place Specialization Score
Showing 10 of 15 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.