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Directions Credit Union

Credit UnionToledo, OHHQDirectReviews near you on Google

Directions Credit Union has 300 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
Conventional
Place
Strong
4/5
Multi-Region · 3 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance

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Report Card

Directions Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
+0.5 bps above market avg
5/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
297 loans · 0.01% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
260 loans · 0.01% above market
Strong
Top 40% of lenders
4/5
Refinance
40 loans · 0.00% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 4 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume297
Mix99.0%
Spread
+0.005%Above
Fees
$383Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume260
Mix86.7%
Spread
+0.005%Above
Fees
$389Fees
Refinance
Overall
Strong
Product
Sound
Pricing
Exceptional
Pull Through
Strong
Volume40
Mix13.3%
Spread
+0.003%Above
Fees
$346Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
300
Applications
340
Volume
$75 million
Pricing & Closing
Avg Rate Spread
+0.005%
vs. market APOR
Avg Net Fees
$383
Origination − Credits
Pullthrough Rate
88.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$252,933
Avg Borrower Income
$122,850
Avg Property Value
$328,200

Geographic Coverage

Geographic Performance

Metro Areas
3
markets with activity
States Served
8
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

8Full-year 2024 · HMDA
8 states with loan originations
Loans originated
< 5050+None
Midwest4
INMIMOOH
South4
ALFLGANC

Top Metro Areas by Place Specialization Score

Volume 172Mix 57.33% of portfolio
91/100
Exceptional
Volume 52Mix 17.33% of portfolio
80/100
Strong
Volume 21Mix 7.00% of portfolio
57/100
Sound

Top States by Place Specialization Score

Ohio
Ohio
1
OhioState
Volume 229Mix 76.33% of portfolio
74/100
Strong
Michigan
Michigan
2
MichiganState
Volume 64Mix 21.33% of portfolio
60/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.