Family Finance Mortgage
Family Finance Mortgage has 294 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA
Place
Exceptional
5/5
Regional · 1 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
VA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in FHA and VA loans
Things to Think About
- Rates typically 68 basis points above market average
Explore another lender or local market
Report Card
Family Finance Mortgage performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+67.8 bps above market avg
2/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
173 loans · 0.64% above market
Sound
Top 60% of lenders
3/5
FHA
77 loans · 0.95% above market
Strong
Top 40% of lenders
4/5
VA
41 loans · 0.13% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
243 loans · 0.71% above market
Sound
Top 60% of lenders
3/5
Refinance
51 loans · 0.45% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Regional · 2 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 173 | 58.8% | +0.639%Above | $1,714Fees | ||||
FHA Loans | 77 | 26.2% | +0.955%Above | $1,572Fees | ||||
VA Loans | 41 | 13.9% | +0.127%Above | $1,742Fees |
Conventional
OverallSound
ProductSound
PricingAcceptable
Pull ThroughStrong
Volume173
Mix58.8%
Spread
+0.639%Above
Fees
$1,714Fees
FHA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume77
Mix26.2%
Spread
+0.955%Above
Fees
$1,572Fees
VA Loans
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume41
Mix13.9%
Spread
+0.127%Above
Fees
$1,742Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 243 | 82.7% | +0.713%Above | $1,854Fees | ||||
Refinance | 51 | 17.3% | +0.446%Above | $525Fees |
Purchase
OverallSound
ProductSound
PricingAcceptable
Pull ThroughStrong
Volume243
Mix82.7%
Spread
+0.713%Above
Fees
$1,854Fees
Refinance
OverallSound
ProductSound
PricingSound
Pull ThroughStrong
Volume51
Mix17.3%
Spread
+0.446%Above
Fees
$525Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
294
Applications
297
Volume
$78 million
Pricing & Closing
Avg Rate Spread
+0.678%
vs. market APOR
Avg Net Fees
$1,679
Origination − Credits
Pullthrough Rate
99.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$267,755
Avg Borrower Income
$120,027
Avg Property Value
$307,619
Geographic Coverage
Geographic Performance
Metro Areas
1
markets with activity
States Served
4
of 50 states + DC
Avg Place Specialization
Exceptional
5/5
States with Loan Originations
4Full-year 2024 · HMDALoans originated
< 1010+None
Midwest2
ILMO
South1
FL
West1
CO
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.