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Family First of NY

Credit UnionRochester, NYHQDirect & WholesaleReviews near you on Google

Family First of NY has 80 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Acceptable
2/5
Conventional
Place
Strong
4/5
Single State · 1 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Offers rates 4.50 basis points below market average
  • Lower than average lender fees

Explore another lender or local market

Report Card

Family First of NY performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Rates 4.5 bps below market avg
5/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
80 loans · 0.04% below market
Acceptable
Bottom 40% of lenders
2/5
By Loan Purpose· Transaction purpose mix
Purchase
71 loans · 0.03% below market
Acceptable
Bottom 40% of lenders
2/5
By Location· Geographic coverage
Geographic Reach
Single State · 1 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Acceptable
Pricing
Exceptional
Pull Through
Sound
Volume80
Mix100.0%
Spread
-0.045%Below
Fees
$1,178Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Acceptable
Pricing
Exceptional
Pull Through
Sound
Volume71
Mix88.8%
Spread
-0.030%Below
Fees
$1,041Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
80
Applications
101
Volume
$13 million
Pricing & Closing
Avg Rate Spread
-0.045%
vs. market APOR
Avg Net Fees
$1,178
Origination − Credits
Pullthrough Rate
79.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$173,000
Avg Borrower Income
$70,238
Avg Property Value
$219,000

Geographic Coverage

Geographic Performance

Metro Areas
1
markets with activity
States Served
1
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

1Full-year 2024 · HMDA
1 states with loan originations
Loans originated
All statesNone
Northeast1
NY

Top Metro Areas by Place Specialization Score

Volume 76Mix 95.00% of portfolio
70/100
Strong

Top States by Place Specialization Score

New York
New York
1
New YorkState
Volume 80Mix 100.00% of portfolio
67/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.