First Equity Mortgage Incorporated
We analyzed every closed loan from First Equity Mortgage Incorporated — 1.4k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo
Place
Strong
4/5
Multi-Region · 11 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Particularly strong in Conventional and VA loans
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Report Card
First Equity Mortgage Incorporated performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+8.0 bps above market avg
4/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
1,172 loans · 0.10% above market
Strong
Top 40% of lenders
4/5
FHA
47 loans · 0.32% above market
Sound
Top 60% of lenders
3/5
VA
125 loans · 0.30% below market
Strong
Top 40% of lenders
4/5
Jumbo
12 loans · 0.25% above market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
1,349 loans · 0.08% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 12 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,172 | 86.4% | +0.097%Above | $976Fees | ||||
FHA Loans | 47 | 3.5% | +0.315%Above | $980Fees | ||||
VA Loans | 125 | 9.2% | -0.297%Below | $920Fees | ||||
Jumbo Loans | — | 12 | 0.9% | +0.251%Above | $614Fees |
Conventional
OverallStrong
ProductStrong
PricingStrong
Pull ThroughSound
Volume1,172
Mix86.4%
Spread
+0.097%Above
Fees
$976Fees
FHA Loans
OverallStrong
ProductSound
PricingExceptional
Pull ThroughAcceptable
Volume47
Mix3.5%
Spread
+0.315%Above
Fees
$980Fees
VA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughSound
Volume125
Mix9.2%
Spread
-0.297%Below
Fees
$920Fees
Jumbo Loans
OverallAcceptable
ProductSound
Pricing—
Pull ThroughMediocre
Volume12
Mix0.9%
Spread
+0.251%Above
Fees
$614Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 1,349 | 99.4% | +0.080%Above | $984Fees |
Purchase
OverallStrong
ProductStrong
PricingStrong
Pull ThroughAcceptable
Volume1,349
Mix99.4%
Spread
+0.080%Above
Fees
$984Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,357
Applications
2,396
Volume
$659 million
Pricing & Closing
Avg Rate Spread
+0.080%
vs. market APOR
Avg Net Fees
$969
Origination − Credits
Pullthrough Rate
56.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$486,010
Avg Borrower Income
$213,527
Avg Property Value
$721,581
Geographic Coverage
Geographic Performance
Metro Areas
11
markets with activity
States Served
8
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
8Full-year 2024 · HMDALoans originated
< 100100–200200+None
Midwest2
INOH
South6
FLKYNCTNTXVA
Top Metro Areas by Place Specialization Score
8© No machine-readable author provided. Billy Hathorn assumed (based on copyright claims). · CC BY-SA 3.0Fort Worth, TXMetro
Volume 59Mix 4.35% of portfolio
62/100
Strong
Showing 10 of 11 metro areas
Top States by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.