We analyzed every closed loan from First Federal Bank — 1.2k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · USDA
Place
Strong
4/5
Multi-Region · 9 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
First Federal Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+13.2 bps above market avg
2/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
631 loans · 0.20% above market
Strong
Top 40% of lenders
4/5
FHA
495 loans · 0.13% above market
Exceptional
Top 20% of lenders
5/5
VA
70 loans · 0.41% below market
Strong
Top 40% of lenders
4/5
USDA
42 loans · 0.09% below market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
1,166 loans · 0.14% above market
Exceptional
Top 20% of lenders
5/5
Refinance
75 loans · 0.08% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 10 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 631 | 50.8% | +0.196%Above | $3,762Fees | ||||
FHA Loans | 495 | 39.9% | +0.126%Above | $3,188Fees | ||||
VA Loans | 70 | 5.6% | -0.410%Below | $3,990Fees | ||||
USDA Loans | — | 42 | 3.4% | -0.087%Below | $2,933Fees |
Conventional
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume631
Mix50.8%
Spread
+0.196%Above
Fees
$3,762Fees
FHA Loans
OverallStrong
ProductExceptional
PricingStrong
Pull ThroughStrong
Volume495
Mix39.9%
Spread
+0.126%Above
Fees
$3,188Fees
VA Loans
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume70
Mix5.6%
Spread
-0.410%Below
Fees
$3,990Fees
USDA Loans
OverallStrong
ProductExceptional
Pricing—
Pull ThroughStrong
Volume42
Mix3.4%
Spread
-0.087%Below
Fees
$2,933Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 1,166 | 94.0% | +0.136%Above | $3,535Fees | ||||
Refinance | 75 | 6.0% | +0.081%Above | $3,552Fees |
Purchase
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume1,166
Mix94.0%
Spread
+0.136%Above
Fees
$3,535Fees
Refinance
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume75
Mix6.0%
Spread
+0.081%Above
Fees
$3,552Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,241
Applications
1,703
Volume
$334 million
Pricing & Closing
Avg Rate Spread
+0.132%
vs. market APOR
Avg Net Fees
$3,536
Origination − Credits
Pullthrough Rate
72.9%
Applications → Closed
Typical Borrower
Avg Loan Amount
$269,891
Avg Borrower Income
$135,591
Avg Property Value
$326,990
Geographic Coverage
Geographic Performance
Metro Areas
9
markets with activity
States Served
17
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
17Full-year 2024 · HMDALoans originated
< 1,0001,000+None
Northeast1
NY
Midwest3
IAKSOH
South11
ALDEFLGALAMSNCSCTNTXVA
West2
CACO
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.