Get & compare mortgage quotes anonymously Start in My Home
FFB

First Financial Bank

BankEl Dorado, ARHQDirectReviews near you on Google

First Financial Bank has 273 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Strong
4/5
Multi-Region · 4 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
FHA Superstar
FHA
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in FHA and VA and USDA loans

Explore another lender or local market

Report Card

First Financial Bank performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+18.2 bps above market avg
3/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
168 loans · 0.16% above market
Sound
Top 60% of lenders
3/5
FHA
69 loans · 0.41% above market
Strong
Top 40% of lenders
4/5
VA
21 loans · 0.29% below market
Strong
Top 40% of lenders
4/5
USDA
15 loans · 0.13% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
217 loans · 0.16% above market
Sound
Top 60% of lenders
3/5
Refinance
56 loans · 0.27% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 5 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Sound
Pricing
Sound
Pull Through
Exceptional
Volume168
Mix61.5%
Spread
+0.160%Above
Fees
$2,103Fees
FHA Loans
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume69
Mix25.3%
Spread
+0.413%Above
Fees
$2,202Fees
VA Loans
Overall
Sound
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume21
Mix7.7%
Spread
-0.286%Below
Fees
$2,394Fees
USDA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Volume15
Mix5.5%
Spread
+0.127%Above
Fees
$2,475Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Sound
Pricing
Sound
Pull Through
Strong
Volume217
Mix79.5%
Spread
+0.158%Above
Fees
$2,305Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume56
Mix20.5%
Spread
+0.267%Above
Fees
$1,656Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
273
Applications
334
Volume
$58 million
Pricing & Closing
Avg Rate Spread
+0.182%
vs. market APOR
Avg Net Fees
$2,161
Origination − Credits
Pullthrough Rate
81.7%
Applications → Closed
Typical Borrower
Avg Loan Amount
$213,425
Avg Borrower Income
$110,410
Avg Property Value
$267,821

Geographic Coverage

Geographic Performance

Metro Areas
4
markets with activity
States Served
7
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

7Full-year 2024 · HMDA
7 states with loan originations
Loans originated
< 2020+None
Northeast1
NH
Midwest1
MO
South5
ALARLAMSOK

Top Metro Areas by Place Specialization Score

Volume 49Mix 17.95% of portfolio
89/100
Exceptional
2© Brandonrush · CC BY-SA 4.0
Fort Smith, AR, AR-OKMetro
Volume 72Mix 26.37% of portfolio
75/100
Strong
Volume 25Mix 9.16% of portfolio
58/100
Sound
4© Brandonrush · CC BY-SA 3.0
Fayetteville, ARMetro
Volume 21Mix 7.69% of portfolio
53/100
Sound

Top States by Place Specialization Score

Arkansas
Arkansas
1
ArkansasState
Volume 247Mix 90.48% of portfolio
80/100
Exceptional
Mississippi
Mississippi
2
MississippiState
Volume 16Mix 5.86% of portfolio
48/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of First Financial Bank?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.