First Heritage Financial
First Heritage Financial has 354 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.
Summary
What They Do Well
- Strong pull through performance
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Report Card
First Heritage Financial performance at a glance
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | — | 218 | 61.6% | -0.198%Below | $1,320Fees | |||
FHA Loans | — | 114 | 32.2% | -0.142%Below | $2,639Fees | |||
VA Loans | — | 15 | 4.2% | — | — |
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | — | 335 | 94.6% | -0.180%Below | $1,736Fees | |||
Refinance | — | 19 | 5.4% | — | — |
At a Glance
Lender Overview
Geographic Coverage
Geographic Performance
States with Loan Originations
11Full-year 2024 · HMDAHow We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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