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FHF

First Heritage Financial

Independent Mortgage CompanyTrevose, PAHQDirect & WholesaleReviews near you on Google

First Heritage Financial has 354 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA
Place
Sound
3/5
Multi-Region · 8 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

What They Do Well

  • Strong pull through performance

Explore another lender or local market

Report Card

First Heritage Financial performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
No peer data
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
218 loans · 0.20% below market
Sound
Top 60% of lenders
3/5
FHA
114 loans · 0.14% below market
Strong
Top 40% of lenders
4/5
VA
15 loans
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
335 loans · 0.18% below market
Strong
Top 40% of lenders
4/5
Refinance
19 loans
Acceptable
Bottom 40% of lenders
2/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 9 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Sound
Pricing
Pull Through
Strong
Volume218
Mix61.6%
Spread
-0.198%Below
Fees
$1,320Fees
FHA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume114
Mix32.2%
Spread
-0.142%Below
Fees
$2,639Fees
VA Loans
Overall
Strong
Product
Sound
Pricing
Pull Through
Strong
Volume15
Mix4.2%
Spread
Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume335
Mix94.6%
Spread
-0.180%Below
Fees
$1,736Fees
Refinance
Overall
Acceptable
Product
Acceptable
Pricing
Pull Through
Sound
Volume19
Mix5.4%
Spread
Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
354
Applications
441
Volume
$77 million
Pricing & Closing
Pullthrough Rate
80.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$220,141
Avg Borrower Income
$91,438
Avg Property Value
$260,593

Geographic Coverage

Geographic Performance

Metro Areas
8
markets with activity
States Served
11
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

11Full-year 2024 · HMDA
11 states with loan originations
Loans originated
< 1010–2020+None
Northeast2
NJPA
Midwest3
ILMOOH
South6
DEMDNCSCVAWV

Top Metro Areas by Place Specialization Score

1© 颐园居 · CC BY-SA 4.0
Philadelphia, PAMetro
Volume 81Mix 22.88% of portfolio
73/100
Strong
Volume 58Mix 16.38% of portfolio
72/100
Strong
Volume 36Mix 10.17% of portfolio
64/100
Strong
4© Dan Gaken · CC BY 2.0
Pittsburgh, PAMetro
Volume 17Mix 4.80% of portfolio
49/100
Sound
5© Paul Leiby · CC BY 3.0
Allentown, PA-NJMetro
Volume 12Mix 3.39% of portfolio
46/100
Sound
Volume 13Mix 3.67% of portfolio
45/100
Sound
7© Unknown · Public domain
Chambersburg, PAMetro
Volume 10Mix 2.82% of portfolio
44/100
Sound
8© Dough4872 · Public domain
Montgomery County, PAMetro
Volume 10Mix 2.82% of portfolio
42/100
Sound

Top States by Place Specialization Score

Pennsylvania
Pennsylvania
1
PennsylvaniaState
Volume 308Mix 87.01% of portfolio
79/100
Strong
New Jersey
New Jersey
2
New JerseyState
Volume 16Mix 4.52% of portfolio
45/100
Sound
Missouri
Missouri
3
MissouriState
Volume 14Mix 3.95% of portfolio
43/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.