We analyzed every closed loan from First Reliance Bank — 969 loans across 1k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Multi-Region · 11 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Jumbo
Superstar
Purchase
Superstar
Refinance
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Strong pull through performance
- Particularly strong in Conventional and VA and Jumbo loans
Explore another lender or local market
Report Card
First Reliance Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+11.1 bps above market avg
4/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
859 loans · 0.12% above market
Strong
Top 40% of lenders
4/5
FHA
26 loans · 0.25% above market
Sound
Top 60% of lenders
3/5
VA
30 loans · 0.35% below market
Strong
Top 40% of lenders
4/5
Jumbo
31 loans · 0.26% above market
Strong
Top 40% of lenders
4/5
USDA
23 loans · 0.03% below market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
853 loans · 0.11% above market
Strong
Top 40% of lenders
4/5
Refinance
116 loans · 0.12% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 12 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 859 | 88.6% | +0.121%Above | $1,964Fees | ||||
FHA Loans | 26 | 2.7% | +0.253%Above | $930Fees | ||||
VA Loans | 30 | 3.1% | -0.355%Below | $1,479Fees | ||||
Jumbo Loans | 31 | 3.2% | +0.264%Above | $623Fees | ||||
USDA Loans | — | 23 | 2.4% | -0.028%Below | $2,702Fees |
Conventional
OverallStrong
ProductStrong
PricingStrong
Pull ThroughExceptional
Volume859
Mix88.6%
Spread
+0.121%Above
Fees
$1,964Fees
FHA Loans
OverallStrong
ProductSound
PricingExceptional
Pull ThroughStrong
Volume26
Mix2.7%
Spread
+0.253%Above
Fees
$930Fees
VA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume30
Mix3.1%
Spread
-0.355%Below
Fees
$1,479Fees
Jumbo Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume31
Mix3.2%
Spread
+0.264%Above
Fees
$623Fees
USDA Loans
OverallSound
ProductSound
Pricing—
Pull ThroughAcceptable
Volume23
Mix2.4%
Spread
-0.028%Below
Fees
$2,702Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 853 | 88.0% | +0.111%Above | $1,919Fees | ||||
Refinance | 116 | 12.0% | +0.115%Above | $1,818Fees |
Purchase
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume853
Mix88.0%
Spread
+0.111%Above
Fees
$1,919Fees
Refinance
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume116
Mix12.0%
Spread
+0.115%Above
Fees
$1,818Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
969
Applications
1,149
Volume
$305 million
Pricing & Closing
Avg Rate Spread
+0.111%
vs. market APOR
Avg Net Fees
$1,906
Origination − Credits
Pullthrough Rate
84.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$314,907
Avg Borrower Income
$160,675
Avg Property Value
$450,243
Geographic Coverage
Geographic Performance
Metro Areas
11
markets with activity
States Served
11
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
11Full-year 2024 · HMDALoans originated
< 2020–5050–100100+None
Midwest1
MI
South8
ALFLGANCSCTXVAWV
West2
CAMT
Top Metro Areas by Place Specialization Score
Showing 10 of 11 metro areas
Top States by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Looking for a different lender?
Are you the owner of First Reliance Bank?
Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.