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First Standard Financial

Independent Mortgage CompanyLos Angeles, CAHQDirectReviews near you on Google

We analyzed every closed loan from First Standard Financial 424 loans across 424 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
Conventional · Jumbo
Place
Strong
4/5
Regional · 4 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

What They Do Well

  • Strong pull through performance

Things to Think About

  • Pricing may be below industry average

Explore another lender or local market

Report Card

First Standard Financial performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+32.4 bps above market avg
1/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
378 loans · 0.31% above market
Sound
Top 60% of lenders
3/5
Jumbo
37 loans · 0.44% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
336 loans · 0.30% above market
Sound
Top 60% of lenders
3/5
Refinance
88 loans · 0.43% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Regional · 4 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Sound
Pricing
Mediocre
Pull Through
Strong
Volume378
Mix89.2%
Spread
+0.314%Above
Fees
$3,823Fees
Jumbo Loans
Overall
Exceptional
Product
Strong
Pricing
Pull Through
Exceptional
Volume37
Mix8.7%
Spread
+0.438%Above
Fees
$3,668Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Sound
Pricing
Mediocre
Pull Through
Exceptional
Volume336
Mix79.2%
Spread
+0.304%Above
Fees
$3,889Fees
Refinance
Overall
Sound
Product
Sound
Pricing
Mediocre
Pull Through
Exceptional
Volume88
Mix20.8%
Spread
+0.432%Above
Fees
$3,958Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
424
Applications
424
Volume
$285 million
Pricing & Closing
Avg Rate Spread
+0.324%
vs. market APOR
Avg Net Fees
$3,900
Origination − Credits
Pullthrough Rate
100.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$673,302
Avg Borrower Income
$26,946
Avg Property Value
$1,111,651

Geographic Coverage

Geographic Performance

Metro Areas
4
markets with activity
States Served
5
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

5Full-year 2024 · HMDA
5 states with loan originations
Loans originated
< 1010+None
Northeast1
NJ
South1
TX
West3
AZCAWA

Top Metro Areas by Place Specialization Score

1© Eric Polk · CC BY-SA 4.0
Los Angeles, CAMetro
Volume 216Mix 50.94% of portfolio
79/100
Strong
Volume 99Mix 23.35% of portfolio
74/100
Strong
Volume 59Mix 13.92% of portfolio
62/100
Strong
Volume 10Mix 2.36% of portfolio
41/100
Sound

Top States by Place Specialization Score

California
California
1
CaliforniaState
Volume 399Mix 94.10% of portfolio
75/100
Strong
Texas
Texas
2
TexasState
Volume 12Mix 2.83% of portfolio
37/100
Acceptable

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.