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Florence Bank

BankNorthampton, MAHQDirectReviews near you on Google

Florence Bank has 194 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
Conventional
Place
Exceptional
5/5
Single State · 2 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Offers rates 58.60 basis points below market average
  • Lower than average lender fees

Explore another lender or local market

Report Card

Florence Bank performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
Rates 58.6 bps below market avg
5/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
193 loans · 0.58% below market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
166 loans · 0.59% below market
Strong
Top 40% of lenders
4/5
Refinance
28 loans · 0.56% below market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Single State · 3 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume193
Mix99.5%
Spread
-0.585%Below
Fees
$652Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Sound
Volume166
Mix85.6%
Spread
-0.591%Below
Fees
$629Fees
Refinance
Overall
Strong
Product
Sound
Pricing
Strong
Pull Through
Strong
Volume28
Mix14.4%
Spread
-0.557%Below
Fees
$791Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
194
Applications
284
Volume
$59 million
Pricing & Closing
Avg Rate Spread
-0.586%
vs. market APOR
Avg Net Fees
$652
Origination − Credits
Pullthrough Rate
68.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$304,175
Avg Borrower Income
$136,160
Avg Property Value
$457,526

Geographic Coverage

Geographic Performance

Metro Areas
2
markets with activity
States Served
1
of 50 states + DC
Avg Place Specialization
Exceptional
5/5

States with Loan Originations

1Full-year 2024 · HMDA
1 states with loan originations
Loans originated
All statesNone
Northeast1
MA

Top Metro Areas by Place Specialization Score

1© JonesLibraryMA · CC BY 2.0
Amherst Town, MAMetro
Volume 92Mix 47.42% of portfolio
100/100
Exceptional
2© Matt Turner · CC BY 2.0
Springfield, MAMetro
Volume 72Mix 37.11% of portfolio
79/100
Strong

Top States by Place Specialization Score

Massachusetts
Massachusetts
1
MassachusettsState
Volume 194Mix 100.00% of portfolio
76/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.