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Florida

Credit UnionGainesville, FLHQDirectReviews near you on Google

Florida has 152 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Mediocre
1/5
closing strength
Product
Sound
3/5
Conventional
Place
Strong
4/5
Single State · 3 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

What They Do Well

  • Offers rates 44.20 basis points below market average
  • Lower than average lender fees

Things to Think About

  • Pull through efficiency is below industry average

Explore another lender or local market

Report Card

Florida performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Rates 44.2 bps below market avg
4/5
Pull Through
Closing strength
Mediocre
Bottom 20% of lenders
1/5
By Loan Product· Specialization by type
Conventional
148 loans · 0.42% below market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
84 loans · 0.71% below market
Acceptable
Bottom 40% of lenders
2/5
Refinance
68 loans · 0.16% below market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Single State · 4 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Sound
Pricing
Strong
Pull Through
Acceptable
Volume148
Mix97.4%
Spread
-0.424%Below
Fees
$1,440Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Acceptable
Pricing
Strong
Pull Through
Mediocre
Volume84
Mix55.3%
Spread
-0.715%Below
Fees
$1,419Fees
Refinance
Overall
Sound
Product
Strong
Pricing
Strong
Pull Through
Sound
Volume68
Mix44.7%
Spread
-0.160%Below
Fees
$1,445Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
152
Applications
946
Volume
$37 million
Pricing & Closing
Avg Rate Spread
-0.442%
vs. market APOR
Avg Net Fees
$1,432
Origination − Credits
Pullthrough Rate
16.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$244,605
Avg Borrower Income
$146,000
Avg Property Value
$384,342

Geographic Coverage

Geographic Performance

Metro Areas
3
markets with activity
States Served
1
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

1Full-year 2024 · HMDA
1 states with loan originations
Loans originated
All statesNone
South1
FL

Top Metro Areas by Place Specialization Score

1© Ebyabe · CC BY 2.5
Ocala, FLMetro
Volume 57Mix 37.50% of portfolio
77/100
Strong
2© Ebyabe · CC BY 2.5
Gainesville, FLMetro
Volume 29Mix 19.08% of portfolio
67/100
Strong
3© Ebyabe · CC BY-SA 2.5
Wildwood, FLMetro
Volume 10Mix 6.58% of portfolio
45/100
Sound

Top States by Place Specialization Score

Florida
Florida
1
FloridaState
Volume 152Mix 100.00% of portfolio
68/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.