Franklin Loan Corporation
We analyzed every closed loan from Franklin Loan Corporation — 1.3k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo
Place
Sound
3/5
Multi-Region · 18 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
VA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and Jumbo loans
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
Franklin Loan Corporation performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+40.5 bps above market avg
2/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
757 loans · 0.44% above market
Strong
Top 40% of lenders
4/5
FHA
417 loans · 0.40% above market
Strong
Top 40% of lenders
4/5
VA
74 loans · 0.32% below market
Strong
Top 40% of lenders
4/5
Jumbo
92 loans · 0.87% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
896 loans · 0.45% above market
Strong
Top 40% of lenders
4/5
Refinance
445 loans · 0.29% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 19 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 757 | 56.5% | +0.439%Above | $3,419Fees | ||||
FHA Loans | 417 | 31.1% | +0.399%Above | $5,282Fees | ||||
VA Loans | 74 | 5.5% | -0.318%Below | $3,296Fees | ||||
Jumbo Loans | 92 | 6.9% | +0.869%Above | $2,371Fees |
Conventional
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume757
Mix56.5%
Spread
+0.439%Above
Fees
$3,419Fees
FHA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume417
Mix31.1%
Spread
+0.399%Above
Fees
$5,282Fees
VA Loans
OverallStrong
ProductStrong
PricingAcceptable
Pull ThroughExceptional
Volume74
Mix5.5%
Spread
-0.318%Below
Fees
$3,296Fees
Jumbo Loans
OverallSound
ProductStrong
PricingMediocre
Pull ThroughExceptional
Volume92
Mix6.9%
Spread
+0.869%Above
Fees
$2,371Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 896 | 66.8% | +0.454%Above | $3,584Fees | ||||
Refinance | 445 | 33.2% | +0.293%Above | $4,546Fees |
Purchase
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume896
Mix66.8%
Spread
+0.454%Above
Fees
$3,584Fees
Refinance
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume445
Mix33.2%
Spread
+0.293%Above
Fees
$4,546Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,341
Applications
1,713
Volume
$669 million
Pricing & Closing
Avg Rate Spread
+0.405%
vs. market APOR
Avg Net Fees
$3,879
Origination − Credits
Pullthrough Rate
78.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$499,340
Avg Borrower Income
$253,878
Avg Property Value
$701,585
Geographic Coverage
Geographic Performance
Metro Areas
18
markets with activity
States Served
19
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
19Full-year 2024 · HMDALoans originated
< 1010–2020–5050+None
Northeast1
PA
Midwest2
ILNE
South6
FLGAMDNCTNTX
West10
AZCACOIDMTNMNVORUTWA
Top Metro Areas by Place Specialization Score
Showing 10 of 18 metro areas
Top States by Place Specialization Score
Showing 10 of 13 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
Looking for a different lender?
Are you the owner of Franklin Loan Corporation?
Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.