Gershman Investment
We analyzed every closed loan from Gershman Investment — 3.5k loans across 5k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Multi-Region · 24 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
USDA
Superstar
Purchase
Superstar
Refinance
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
Explore another lender or local market
Report Card
Gershman Investment performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+36.6 bps above market avg
3/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
2,020 loans · 0.33% above market
Exceptional
Top 20% of lenders
5/5
FHA
978 loans · 0.60% above market
Exceptional
Top 20% of lenders
5/5
VA
352 loans · 0.22% below market
Exceptional
Top 20% of lenders
5/5
Jumbo
13 loans · 0.48% above market
Sound
Top 60% of lenders
3/5
USDA
124 loans · 0.46% above market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
3,212 loans · 0.37% above market
Exceptional
Top 20% of lenders
5/5
Refinance
275 loans · 0.36% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 25 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 2,020 | 57.9% | +0.329%Above | $1,608Fees | ||||
FHA Loans | 978 | 28.0% | +0.596%Above | $1,453Fees | ||||
VA Loans | 352 | 10.1% | -0.219%Below | $1,075Fees | ||||
Jumbo Loans | — | — | 13 | 0.4% | +0.477%Above | $1,760Fees | ||
USDA Loans | 124 | 3.6% | +0.463%Above | $1,069Fees |
Conventional
OverallStrong
ProductExceptional
PricingSound
Pull ThroughStrong
Volume2,020
Mix57.9%
Spread
+0.329%Above
Fees
$1,608Fees
FHA Loans
OverallStrong
ProductExceptional
PricingSound
Pull ThroughStrong
Volume978
Mix28.0%
Spread
+0.596%Above
Fees
$1,453Fees
VA Loans
OverallStrong
ProductExceptional
PricingStrong
Pull ThroughStrong
Volume352
Mix10.1%
Spread
-0.219%Below
Fees
$1,075Fees
Jumbo Loans
OverallSound
ProductSound
Pricing—
Pull Through—
Volume13
Mix0.4%
Spread
+0.477%Above
Fees
$1,760Fees
USDA Loans
OverallStrong
ProductExceptional
PricingStrong
Pull ThroughStrong
Volume124
Mix3.6%
Spread
+0.463%Above
Fees
$1,069Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 3,212 | 92.1% | +0.366%Above | $1,554Fees | ||||
Refinance | 275 | 7.9% | +0.362%Above | $1,131Fees |
Purchase
OverallStrong
ProductExceptional
PricingSound
Pull ThroughStrong
Volume3,212
Mix92.1%
Spread
+0.366%Above
Fees
$1,554Fees
Refinance
OverallStrong
ProductStrong
PricingSound
Pull ThroughStrong
Volume275
Mix7.9%
Spread
+0.362%Above
Fees
$1,131Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
3,487
Applications
4,642
Volume
$925 million
Pricing & Closing
Avg Rate Spread
+0.366%
vs. market APOR
Avg Net Fees
$1,510
Origination − Credits
Pullthrough Rate
75.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$265,453
Avg Borrower Income
$116,412
Avg Property Value
$317,902
Geographic Coverage
Geographic Performance
Metro Areas
24
markets with activity
States Served
18
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
18Full-year 2024 · HMDALoans originated
< 100100–200200–500500+None
Midwest8
IAILINKSMONEOHWI
South9
ARFLGAKYNCOKSCTNTX
West1
CO
Top Metro Areas by Place Specialization Score
Showing 10 of 24 metro areas
Top States by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.