Hallmark Home Mortgage
We analyzed every closed loan from Hallmark Home Mortgage — 2.2k loans across 3k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · USDA
Place
Strong
4/5
Multi-Region · 20 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
Things to Think About
- Rates typically 68 basis points above market average
Explore another lender or local market
Report Card
Hallmark Home Mortgage performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+67.8 bps above market avg
1/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
1,448 loans · 0.65% above market
Exceptional
Top 20% of lenders
5/5
FHA
617 loans · 0.93% above market
Exceptional
Top 20% of lenders
5/5
VA
148 loans · 0.03% below market
Strong
Top 40% of lenders
4/5
USDA
34 loans · 0.74% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
2,127 loans · 0.68% above market
Exceptional
Top 20% of lenders
5/5
Refinance
120 loans · 0.59% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 21 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,448 | 64.4% | +0.648%Above | $2,638Fees | ||||
FHA Loans | 617 | 27.5% | +0.933%Above | $3,292Fees | ||||
VA Loans | 148 | 6.6% | -0.033%Below | $2,941Fees | ||||
USDA Loans | — | 34 | 1.5% | +0.739%Above | $2,400Fees |
Conventional
OverallSound
ProductExceptional
PricingMediocre
Pull ThroughStrong
Volume1,448
Mix64.4%
Spread
+0.648%Above
Fees
$2,638Fees
FHA Loans
OverallStrong
ProductExceptional
PricingMediocre
Pull ThroughExceptional
Volume617
Mix27.5%
Spread
+0.933%Above
Fees
$3,292Fees
VA Loans
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume148
Mix6.6%
Spread
-0.033%Below
Fees
$2,941Fees
USDA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughStrong
Volume34
Mix1.5%
Spread
+0.739%Above
Fees
$2,400Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 2,127 | 94.7% | +0.684%Above | $2,838Fees | ||||
Refinance | 120 | 5.3% | +0.590%Above | $2,572Fees |
Purchase
OverallStrong
ProductExceptional
PricingMediocre
Pull ThroughStrong
Volume2,127
Mix94.7%
Spread
+0.684%Above
Fees
$2,838Fees
Refinance
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume120
Mix5.3%
Spread
+0.590%Above
Fees
$2,572Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
2,247
Applications
2,832
Volume
$572 million
Pricing & Closing
Avg Rate Spread
+0.678%
vs. market APOR
Avg Net Fees
$2,822
Origination − Credits
Pullthrough Rate
79.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$254,964
Avg Borrower Income
$108,742
Avg Property Value
$302,797
Geographic Coverage
Geographic Performance
Metro Areas
20
markets with activity
States Served
14
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
14Full-year 2024 · HMDALoans originated
< 5050–100100+None
Midwest6
ILINKSMIMOOH
South7
FLGAKYNCSCTNTX
West1
CO
Top Metro Areas by Place Specialization Score
Showing 10 of 20 metro areas
Top States by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.