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Homeservices Lending

Independent Mortgage CompanyWilmington, DEHQDirectReviews near you on Google

We analyzed every closed loan from Homeservices Lending 504 loans across 603 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA
Place
Strong
4/5
Single State · 3 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA loans

Things to Think About

  • Pricing may be below industry average

Explore another lender or local market

Report Card

Homeservices Lending performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+27.8 bps above market avg
2/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
335 loans · 0.35% above market
Strong
Top 40% of lenders
4/5
FHA
109 loans · 0.50% above market
Strong
Top 40% of lenders
4/5
VA
56 loans · 0.55% below market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
489 loans · 0.28% above market
Strong
Top 40% of lenders
4/5
Refinance
15 loans · 0.15% above market
Acceptable
Bottom 40% of lenders
2/5
By Location· Geographic coverage
Geographic Reach
Single State · 4 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume335
Mix66.5%
Spread
+0.350%Above
Fees
$2,592Fees
FHA Loans
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume109
Mix21.6%
Spread
+0.498%Above
Fees
$2,448Fees
VA Loans
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Exceptional
Volume56
Mix11.1%
Spread
-0.545%Below
Fees
$1,610Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume489
Mix97.0%
Spread
+0.284%Above
Fees
$2,428Fees
Refinance
Overall
Acceptable
Product
Acceptable
Pricing
Pull Through
Acceptable
Volume15
Mix3.0%
Spread
+0.149%Above
Fees
$2,755Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
504
Applications
603
Volume
$127 million
Pricing & Closing
Avg Rate Spread
+0.278%
vs. market APOR
Avg Net Fees
$2,443
Origination − Credits
Pullthrough Rate
83.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$253,512
Avg Borrower Income
$107,607
Avg Property Value
$304,881

Geographic Coverage

Geographic Performance

Metro Areas
3
markets with activity
States Served
1
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

1Full-year 2024 · HMDA
1 states with loan originations
Loans originated
< 500500+None
Midwest1
IA

Top Metro Areas by Place Specialization Score

Volume 419Mix 83.13% of portfolio
92/100
Exceptional
Volume 18Mix 3.57% of portfolio
55/100
Sound
3© ABreiholz · CC BY-SA 3.0
Cedar Rapids, IAMetro
Volume 16Mix 3.17% of portfolio
49/100
Sound

Top States by Place Specialization Score

Iowa
Iowa
1
IowaState
Volume 504Mix 100.00% of portfolio
83/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.