Hometown Equity Mortgage
We analyzed every closed loan from Hometown Equity Mortgage — 1.7k loans across 4k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo · USDA
Place
Sound
3/5
National · 34 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
Summary
What They Do Well
- Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
- Nationwide availability with consistent service
Things to Think About
- Rates typically 61 basis points above market average
Explore another lender or local market
Report Card
Hometown Equity Mortgage performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+60.8 bps above market avg
2/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
1,002 loans · 0.94% above market
Strong
Top 40% of lenders
4/5
FHA
474 loans · 0.45% above market
Strong
Top 40% of lenders
4/5
VA
59 loans · 0.05% above market
Strong
Top 40% of lenders
4/5
Jumbo
122 loans · 1.01% above market
Strong
Top 40% of lenders
4/5
USDA
22 loans · 0.54% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
1,073 loans · 0.60% above market
Strong
Top 40% of lenders
4/5
Refinance
606 loans · 0.62% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
National · 35 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 1,002 | 59.7% | +0.945%Above | $5,415Fees | ||||
FHA Loans | 474 | 28.2% | +0.447%Above | $2,307Fees | ||||
VA Loans | 59 | 3.5% | +0.051%Above | $4,183Fees | ||||
Jumbo Loans | — | 122 | 7.3% | +1.008%Above | $5,540Fees | |||
USDA Loans | — | 22 | 1.3% | +0.540%Above | $2,038Fees |
Conventional
OverallAcceptable
ProductStrong
PricingMediocre
Pull ThroughAcceptable
Volume1,002
Mix59.7%
Spread
+0.945%Above
Fees
$5,415Fees
FHA Loans
OverallStrong
ProductStrong
PricingSound
Pull ThroughSound
Volume474
Mix28.2%
Spread
+0.447%Above
Fees
$2,307Fees
VA Loans
OverallSound
ProductStrong
PricingMediocre
Pull ThroughSound
Volume59
Mix3.5%
Spread
+0.051%Above
Fees
$4,183Fees
Jumbo Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughSound
Volume122
Mix7.3%
Spread
+1.008%Above
Fees
$5,540Fees
USDA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughSound
Volume22
Mix1.3%
Spread
+0.540%Above
Fees
$2,038Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 1,073 | 63.9% | +0.605%Above | $3,389Fees | ||||
Refinance | 606 | 36.1% | +0.622%Above | $3,821Fees |
Purchase
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughAcceptable
Volume1,073
Mix63.9%
Spread
+0.605%Above
Fees
$3,389Fees
Refinance
OverallSound
ProductStrong
PricingMediocre
Pull ThroughAcceptable
Volume606
Mix36.1%
Spread
+0.622%Above
Fees
$3,821Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
1,679
Applications
3,715
Volume
$800 million
Pricing & Closing
Avg Rate Spread
+0.608%
vs. market APOR
Avg Net Fees
$3,478
Origination − Credits
Pullthrough Rate
45.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$476,477
Avg Borrower Income
$328,904
Avg Property Value
$749,348
Geographic Coverage
Geographic Performance
Metro Areas
34
markets with activity
States Served
43
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
43Full-year 2024 · HMDALoans originated
< 1010–2020–5050+None
Northeast7
CTMANHNJPARIVT
Midwest8
IAILINMIMNMOOHWI
South16
ALARDCFLGAKYLAMDMSNCOKSCTNTXVAWV
West12
AKAZCACOHIIDMTNMNVORUTWA
Top Metro Areas by Place Specialization Score
Showing 10 of 34 metro areas
Top States by Place Specialization Score
Showing 10 of 20 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.