Intelliloan has 156 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Exceptional
5/5
vs. all lenders
Pull-through
Acceptable
2/5
closing strength
Product
Sound
3/5
FHA · Conventional
Place
Sound
3/5
Multi-Region · 3 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
Things to Think About
- Pull through efficiency is below industry average
Explore another lender or local market
Report Card
Intelliloan performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Exceptional
+8.4 bps above market avg
5/5
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
2/5
By Loan Product· Specialization by type
Conventional
88 loans · 0.17% above market
Acceptable
Bottom 40% of lenders
2/5
FHA
60 loans · 0.15% above market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
60 loans · 0.33% above market
Acceptable
Bottom 40% of lenders
2/5
Refinance
96 loans · 0.06% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 3 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 88 | 56.4% | +0.165%Above | $2,150Fees | ||||
FHA Loans | 60 | 38.5% | +0.150%Above | $371Fees |
Conventional
OverallAcceptable
ProductAcceptable
PricingSound
Pull ThroughAcceptable
Volume88
Mix56.4%
Spread
+0.165%Above
Fees
$2,150Fees
FHA Loans
OverallStrong
ProductSound
PricingExceptional
Pull ThroughSound
Volume60
Mix38.5%
Spread
+0.150%Above
Fees
$371Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 60 | 38.5% | +0.326%Above | $4,331Fees | ||||
Refinance | 96 | 61.5% | +0.059%Above | $333Fees |
Purchase
OverallAcceptable
ProductAcceptable
PricingAcceptable
Pull ThroughAcceptable
Volume60
Mix38.5%
Spread
+0.326%Above
Fees
$4,331Fees
Refinance
OverallSound
ProductSound
PricingExceptional
Pull ThroughMediocre
Volume96
Mix61.5%
Spread
+0.059%Above
Fees
$333Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
156
Applications
394
Volume
$76 million
Pricing & Closing
Avg Rate Spread
+0.084%
vs. market APOR
Avg Net Fees
$716
Origination − Credits
Pullthrough Rate
39.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$491,090
Avg Borrower Income
$160,853
Avg Property Value
$691,538
Geographic Coverage
Geographic Performance
Metro Areas
3
markets with activity
States Served
14
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
14Full-year 2024 · HMDALoans originated
< 1010+None
Northeast2
MANJ
South4
FLTNTXVA
West8
AZCACOIDNVORUTWA
Top Metro Areas by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.