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LCU

Landmark Credit Union

Credit UnionBrookfield, WIHQDirectReviews near you on Google

We analyzed every closed loan from Landmark Credit Union 1.4k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
Conventional · Jumbo
Place
Strong
4/5
Regional · 6 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and Jumbo loans

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Report Card

Landmark Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+4.7 bps above market avg
4/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
1,421 loans · 0.05% above market
Strong
Top 40% of lenders
4/5
Jumbo
19 loans · 0.50% below market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
1,085 loans · 0.08% above market
Strong
Top 40% of lenders
4/5
Refinance
355 loans · 0.05% below market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Regional · 7 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume1,421
Mix98.7%
Spread
+0.052%Above
Fees
$571Fees
Jumbo Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume19
Mix1.3%
Spread
-0.503%Below
Fees
$772Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Exceptional
Pull Through
Strong
Volume1,085
Mix75.3%
Spread
+0.079%Above
Fees
$522Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume355
Mix24.7%
Spread
-0.052%Below
Fees
$729Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,440
Applications
2,092
Volume
$375 million
Pricing & Closing
Avg Rate Spread
+0.047%
vs. market APOR
Avg Net Fees
$573
Origination − Credits
Pullthrough Rate
68.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$260,840
Avg Borrower Income
$121,562
Avg Property Value
$369,507

Geographic Coverage

Geographic Performance

Metro Areas
6
markets with activity
States Served
2
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

2Full-year 2024 · HMDA
2 states with loan originations
Loans originated
< 1,0001,000+None
Midwest2
ILWI

Top Metro Areas by Place Specialization Score

1© Steve · CC BY-SA 2.0
Milwaukee, WIMetro
Volume 1,064Mix 73.89% of portfolio
100/100
Exceptional
2© pasa47 · CC BY 2.0
Racine, WIMetro
Volume 115Mix 7.99% of portfolio
83/100
Exceptional
Volume 24Mix 1.67% of portfolio
59/100
Sound
Volume 21Mix 1.46% of portfolio
57/100
Sound
5© David Wilson · CC BY 2.0
Fond du Lac, WIMetro
Volume 15Mix 1.04% of portfolio
50/100
Sound
Volume 19Mix 1.32% of portfolio
48/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 1,438Mix 99.86% of portfolio
95/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.