We analyzed every closed loan from Landmark National Bank — 570 loans across 726 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
Multi-Region · 4 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
USDA
Champion
Conventional
Superstar
FHA
Superstar
VA
Superstar
Purchase
Superstar
Refinance
Superstar
Summary
What They Do Well
- Competitive pricing compared to the market
- Lower than average lender fees
- Strong pull through performance
- Particularly strong in Conventional and FHA and VA and USDA loans
Explore another lender or local market
Report Card
Landmark National Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+4.6 bps above market avg
4/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
419 loans · 0.02% below market
Strong
Top 40% of lenders
4/5
FHA
50 loans · 0.53% above market
Strong
Top 40% of lenders
4/5
VA
36 loans · 0.25% below market
Strong
Top 40% of lenders
4/5
Jumbo
11 loans · 0.23% below market
Sound
Top 60% of lenders
3/5
USDA
54 loans · 0.38% above market
Exceptional
Top 20% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
530 loans · 0.06% above market
Strong
Top 40% of lenders
4/5
Refinance
40 loans · 0.11% below market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 5 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 419 | 73.5% | -0.022%Below | $956Fees | ||||
FHA Loans | 50 | 8.8% | +0.533%Above | $1,471Fees | ||||
VA Loans | 36 | 6.3% | -0.246%Below | $681Fees | ||||
Jumbo Loans | — | — | 11 | 1.9% | -0.231%Below | $1,073Fees | ||
USDA Loans | 54 | 9.5% | +0.384%Above | $1,042Fees |
Conventional
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume419
Mix73.5%
Spread
-0.022%Below
Fees
$956Fees
FHA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughExceptional
Volume50
Mix8.8%
Spread
+0.533%Above
Fees
$1,471Fees
VA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume36
Mix6.3%
Spread
-0.246%Below
Fees
$681Fees
Jumbo Loans
OverallSound
ProductSound
Pricing—
Pull Through—
Volume11
Mix1.9%
Spread
-0.231%Below
Fees
$1,073Fees
USDA Loans
OverallStrong
ProductExceptional
PricingStrong
Pull ThroughStrong
Volume54
Mix9.5%
Spread
+0.384%Above
Fees
$1,042Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 530 | 93.0% | +0.059%Above | $1,004Fees | ||||
Refinance | 40 | 7.0% | -0.109%Below | $949Fees |
Purchase
OverallStrong
ProductStrong
PricingStrong
Pull ThroughStrong
Volume530
Mix93.0%
Spread
+0.059%Above
Fees
$1,004Fees
Refinance
OverallStrong
ProductSound
PricingStrong
Pull ThroughSound
Volume40
Mix7.0%
Spread
-0.109%Below
Fees
$949Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
570
Applications
726
Volume
$137 million
Pricing & Closing
Avg Rate Spread
+0.046%
vs. market APOR
Avg Net Fees
$999
Origination − Credits
Pullthrough Rate
78.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$241,649
Avg Borrower Income
$113,600
Avg Property Value
$307,211
Geographic Coverage
Geographic Performance
Metro Areas
4
markets with activity
States Served
13
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
13Full-year 2024 · HMDALoans originated
< 5050+None
Midwest5
IAILKSMONE
South5
FLGAOKTNTX
West3
AZCOWA
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.