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Loanfront

Independent Mortgage Company•Hazlet, NJHQ•Wholesale•Reviews near you on Google

Loanfront has 69 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pull-through
Sound
3/5
closing strength
Product
Sound
3/5
FHA
Place
Active
Multi-Region
Promptness
Not enough data
—/5
No quote responses measured yet

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Report Card

Loanfront performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
No peer data
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
FHA
69 loans
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Refinance
67 loans
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 23 states
No peer data

Loan Product Performance

Performance by Loan Product

FHA Loans
Overall
Sound
Product
Sound
Pricing—
Pull Through
Sound
Volume69
Mix100.0%
Spread—
Fees—

Loan Purpose Performance

Performance by Loan Purpose

Refinance
Overall
Sound
Product
Sound
Pricing—
Pull Through
Sound
Volume67
Mix97.1%
Spread—
Fees—

At a Glance

Lender Overview

Lending Activity
Loans Originated
69
Applications
100
Volume
$17 million
Pricing & Closing
Pullthrough Rate
69.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$253,551
Avg Borrower Income
$98,464
Avg Property Value
$346,304

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.