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Members Choice

Credit UnionAshland, KYHQDirectReviews near you on Google

Members Choice has 57 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Sound
3/5
Conventional
Place
Strong
4/5
Regional · 1 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

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Report Card

Members Choice performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+37.7 bps above market avg
3/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
57 loans · 0.38% above market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
35 loans · 0.24% above market
Acceptable
Bottom 40% of lenders
2/5
Refinance
22 loans · 0.65% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Regional · 1 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Sound
Pricing
Sound
Pull Through
Strong
Volume57
Mix100.0%
Spread
+0.377%Above
Fees
$273Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Acceptable
Pricing
Strong
Pull Through
Sound
Volume35
Mix61.4%
Spread
+0.239%Above
Fees
$306Fees
Refinance
Overall
Sound
Product
Sound
Pricing
Pull Through
Strong
Volume22
Mix38.6%
Spread
+0.653%Above
Fees
$205Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
57
Applications
74
Volume
$8 million
Pricing & Closing
Avg Rate Spread
+0.377%
vs. market APOR
Avg Net Fees
$273
Origination − Credits
Pullthrough Rate
77.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$148,860
Avg Borrower Income
$108,246
Avg Property Value
$192,037

Geographic Coverage

Geographic Performance

Metro Areas
1
markets with activity
States Served
3
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

3Full-year 2024 · HMDA
3 states with loan originations
Loans originated
< 1010+None
Midwest1
OH
South2
KYWV

Top Metro Areas by Place Specialization Score

Volume 52Mix 91.23% of portfolio
77/100
Strong

Top States by Place Specialization Score

Kentucky
Kentucky
1
KentuckyState
Volume 44Mix 77.19% of portfolio
65/100
Strong
Ohio
Ohio
2
OhioState
Volume 11Mix 19.30% of portfolio
45/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.