New Day Financial
We analyzed every closed loan from New Day Financial — 6.2k loans across 40k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Acceptable
2/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA
Place
Sound
3/5
National · 49 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Summary
What They Do Well
- Nationwide availability with consistent service
Things to Think About
- Rates typically 118 basis points above market average
- Higher than average fees ($4,675)
- Pull through efficiency is below industry average
Explore another lender or local market
Report Card
New Day Financial performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+117.7 bps above market avg
1/5
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
2/5
By Loan Product· Specialization by type
Conventional
10 loans · 0.70% above market
Mediocre
Bottom 20% of lenders
1/5
FHA
55 loans · 1.60% above market
Sound
Top 60% of lenders
3/5
VA
6,116 loans · 1.17% above market
Exceptional
Top 10% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
405 loans · 0.46% above market
Sound
Top 60% of lenders
3/5
Refinance
5,776 loans · 1.34% above market
Exceptional
Top 20% of lenders
5/5
By Location· Geographic coverage
Geographic Reach
National · 50 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | — | 10 | 0.2% | +0.698%Above | $3,742Fees | |||
FHA Loans | 55 | 0.9% | +1.604%Above | $1,689Fees | ||||
VA Loans | 6,116 | 98.9% | +1.167%Above | $4,774Fees |
Conventional
OverallMediocre
ProductMediocre
Pricing—
Pull ThroughMediocre
Volume10
Mix0.2%
Spread
+0.698%Above
Fees
$3,742Fees
FHA Loans
OverallAcceptable
ProductSound
PricingAcceptable
Pull ThroughMediocre
Volume55
Mix0.9%
Spread
+1.604%Above
Fees
$1,689Fees
VA Loans
OverallSound
ProductExceptional
PricingMediocre
Pull ThroughSound
Volume6,116
Mix98.9%
Spread
+1.167%Above
Fees
$4,774Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 405 | 6.6% | +0.463%Above | $2,912Fees | ||||
Refinance | 5,776 | 93.4% | +1.340%Above | $5,077Fees |
Purchase
OverallAcceptable
ProductSound
PricingMediocre
Pull ThroughAcceptable
Volume405
Mix6.6%
Spread
+0.463%Above
Fees
$2,912Fees
Refinance
OverallSound
ProductExceptional
PricingMediocre
Pull ThroughSound
Volume5,776
Mix93.4%
Spread
+1.340%Above
Fees
$5,077Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
6,181
Applications
39,981
Volume
$1 billion
Pricing & Closing
Avg Rate Spread
+1.177%
vs. market APOR
Avg Net Fees
$4,675
Origination − Credits
Pullthrough Rate
15.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$270,166
Avg Borrower Income
$93,220
Avg Property Value
$320,001
Geographic Coverage
Geographic Performance
Metro Areas
49
markets with activity
States Served
44
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
44Full-year 2024 · HMDALoans originated
< 5050–100100–200200+None
Northeast5
CTMENHNJPA
Midwest11
IAILINKSMIMNMONEOHSDWI
South16
ALARDCDEFLGAKYLAMDMSNCOKSCTNTXVA
West12
AKAZCACOHIIDMTNMNVORWAWY
Top Metro Areas by Place Specialization Score
Showing 10 of 49 metro areas
Top States by Place Specialization Score
Showing 10 of 41 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.