NFM's 16.1k closed loans and 21k applications, benchmarked against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
National · 49 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Strong pull through performance
- High volume lender with significant market experience
- Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
- Nationwide availability with consistent service
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
NFM performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+34.6 bps above market avg
2/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
10,133 loans · 0.45% above market
Exceptional
Top 20% of lenders
5/5
FHA
4,152 loans · 0.27% above market
Exceptional
Top 20% of lenders
5/5
VA
1,584 loans · 0.36% below market
Exceptional
Top 20% of lenders
5/5
Jumbo
189 loans · 0.52% above market
Exceptional
Top 20% of lenders
5/5
USDA
42 loans · 0.60% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
15,013 loans · 0.34% above market
Exceptional
Top 10% of lenders
5/5
Refinance
1,087 loans · 0.37% above market
Exceptional
Top 20% of lenders
5/5
By Location· Geographic coverage
Geographic Reach
National · 50 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 10,133 | 62.9% | +0.451%Above | $3,743Fees | ||||
FHA Loans | 4,152 | 25.8% | +0.269%Above | $3,842Fees | ||||
VA Loans | 1,584 | 9.8% | -0.356%Below | $3,071Fees | ||||
Jumbo Loans | 189 | 1.2% | +0.515%Above | $3,227Fees | ||||
USDA Loans | — | 42 | 0.3% | +0.599%Above | $4,570Fees |
Conventional
OverallStrong
ProductExceptional
PricingMediocre
Pull ThroughStrong
Volume10,133
Mix62.9%
Spread
+0.451%Above
Fees
$3,743Fees
FHA Loans
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughExceptional
Volume4,152
Mix25.8%
Spread
+0.269%Above
Fees
$3,842Fees
VA Loans
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughExceptional
Volume1,584
Mix9.8%
Spread
-0.356%Below
Fees
$3,071Fees
Jumbo Loans
OverallSound
ProductExceptional
PricingMediocre
Pull ThroughStrong
Volume189
Mix1.2%
Spread
+0.515%Above
Fees
$3,227Fees
USDA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughSound
Volume42
Mix0.3%
Spread
+0.599%Above
Fees
$4,570Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 15,013 | 93.2% | +0.344%Above | $3,730Fees | ||||
Refinance | 1,087 | 6.8% | +0.366%Above | $3,439Fees |
Purchase
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume15,013
Mix93.2%
Spread
+0.344%Above
Fees
$3,730Fees
Refinance
OverallSound
ProductExceptional
PricingMediocre
Pull ThroughStrong
Volume1,087
Mix6.8%
Spread
+0.366%Above
Fees
$3,439Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
16,100
Applications
20,529
Volume
$6 billion
Pricing & Closing
Avg Rate Spread
+0.346%
vs. market APOR
Avg Net Fees
$3,705
Origination − Credits
Pullthrough Rate
78.4%
Applications → Closed
Typical Borrower
Avg Loan Amount
$391,714
Avg Borrower Income
$146,924
Avg Property Value
$478,025
Geographic Coverage
Geographic Performance
Metro Areas
49
markets with activity
States Served
48
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
48Full-year 2024 · HMDALoans originated
< 5050–100100–200200–1,0001,000+None
Northeast8
CTMEMANHNJPARIVT
Midwest11
IAILINKSMIMNMONDNEOHWI
South17
ALARDCDEFLGAKYLAMDMSNCOKSCTNTXVAWV
West12
AZCACOHIIDMTNMNVORUTWAWY
Top Metro Areas by Place Specialization Score
Showing 10 of 49 metro areas
Top States by Place Specialization Score
Showing 10 of 35 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.