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Nicolet National Bank

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We analyzed every closed loan from Nicolet National Bank — 1.1k loans across 1k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
Conventional · Jumbo
Place
Strong
4/5
Multi-Region · 7 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Superstar
Conventional
Superstar
Jumbo Superstar
Jumbo
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in Conventional and Jumbo loans

Explore another lender or local market

Report Card

Nicolet National Bank performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+32.9 bps above market avg
3/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
1,114 loans · 0.33% above market
Strong
Top 40% of lenders
4/5
Jumbo
31 loans · 0.29% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
976 loans · 0.33% above market
Strong
Top 40% of lenders
4/5
Refinance
169 loans · 0.35% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 8 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume1,114
Mix97.3%
Spread
+0.330%Above
Fees
$1,008Fees
Jumbo Loans
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume31
Mix2.7%
Spread
+0.288%Above
Fees
$1,126Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Strong
Volume976
Mix85.2%
Spread
+0.326%Above
Fees
$1,068Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume169
Mix14.8%
Spread
+0.350%Above
Fees
$689Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,145
Applications
1,341
Volume
$359 million
Pricing & Closing
Avg Rate Spread
+0.329%
vs. market APOR
Avg Net Fees
$1,011
Origination − Credits
Pullthrough Rate
85.4%
Applications → Closed
Typical Borrower
Avg Loan Amount
$314,354
Avg Borrower Income
$178,424
Avg Property Value
$459,777

Geographic Coverage

Geographic Performance

Metro Areas
7
markets with activity
States Served
17
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

17Full-year 2024 · HMDA
17 states with loan originations
Loans originated
< 1010–200200+None
Northeast1
MA
Midwest7
ILINMIMNNEOHWI
South4
FLNCTXVA
West5
CACOORUTWA

Top Metro Areas by Place Specialization Score

1© Michael Steeber from USA · CC BY-SA 2.0
Green Bay, WIMetro
Volume 274Mix 23.93% of portfolio
100/100
Exceptional
2© MissvainOriginal author: User:SoloTwo · CC BY-SA 3.0
Appleton, WIMetro
Volume 134Mix 11.70% of portfolio
80/100
Exceptional
3© self · CC BY-SA 2.5
Oshkosh, WIMetro
Volume 79Mix 6.90% of portfolio
77/100
Strong
4© WI-Photos · CC0
Wausau, WIMetro
Volume 56Mix 4.89% of portfolio
68/100
Strong
5© TessTalks · CC BY-SA 4.0
Eau Claire, WIMetro
Volume 36Mix 3.14% of portfolio
60/100
Sound
6© w_lemay · CC0
Traverse City, MIMetro
Volume 15Mix 1.31% of portfolio
48/100
Sound
7© w_lemay · CC BY-SA 2.0
Minneapolis, MN-WIMetro
Volume 12Mix 1.05% of portfolio
41/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 931Mix 81.31% of portfolio
91/100
Exceptional
Michigan
Michigan
2
MichiganState
Volume 172Mix 15.02% of portfolio
67/100
Strong
Minnesota
Minnesota
3
MinnesotaState
Volume 10Mix 0.87% of portfolio
38/100
Acceptable
Florida
Florida
4
FloridaState
Volume 13Mix 1.14% of portfolio
35/100
Acceptable

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.