PrimeLending's 21.1k closed loans and 28k applications, benchmarked against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo · USDA
Place
Strong
4/5
National · 49 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
FHA
Superstar
VA
Superstar
Jumbo
Superstar
USDA
Superstar
Purchase
Superstar
Summary
What They Do Well
- Strong pull through performance
- High volume lender with significant market experience
- Particularly strong in Conventional and FHA and VA and Jumbo and USDA loans
- Nationwide availability with consistent service
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
PrimeLending performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+32.1 bps above market avg
2/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
13,909 loans · 0.28% above market
Exceptional
Top 10% of lenders
5/5
FHA
4,352 loans · 0.66% above market
Exceptional
Top 10% of lenders
5/5
VA
2,153 loans · 0.29% below market
Exceptional
Top 20% of lenders
5/5
Jumbo
375 loans · 0.17% above market
Exceptional
Top 20% of lenders
5/5
USDA
293 loans · 0.38% above market
Exceptional
Top 10% of lenders
5/5
By Loan Purpose· Transaction purpose mix
Purchase
19,417 loans · 0.31% above market
Exceptional
Top 10% of lenders
5/5
Refinance
1,665 loans · 0.39% above market
Exceptional
Top 20% of lenders
5/5
By Location· Geographic coverage
Geographic Reach
National · 50 markets
Strong
Top 40% of lenders
4/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 13,909 | 66.0% | +0.283%Above | $3,431Fees | ||||
FHA Loans | 4,352 | 20.6% | +0.662%Above | $4,013Fees | ||||
VA Loans | 2,153 | 10.2% | -0.290%Below | $2,147Fees | ||||
Jumbo Loans | 375 | 1.8% | +0.173%Above | $2,435Fees | ||||
USDA Loans | 293 | 1.4% | +0.377%Above | $2,561Fees |
Conventional
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume13,909
Mix66.0%
Spread
+0.283%Above
Fees
$3,431Fees
FHA Loans
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughExceptional
Volume4,352
Mix20.6%
Spread
+0.662%Above
Fees
$4,013Fees
VA Loans
OverallStrong
ProductExceptional
PricingSound
Pull ThroughExceptional
Volume2,153
Mix10.2%
Spread
-0.290%Below
Fees
$2,147Fees
Jumbo Loans
OverallStrong
ProductExceptional
PricingSound
Pull ThroughStrong
Volume375
Mix1.8%
Spread
+0.173%Above
Fees
$2,435Fees
USDA Loans
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume293
Mix1.4%
Spread
+0.377%Above
Fees
$2,561Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 19,417 | 92.1% | +0.314%Above | $3,475Fees | ||||
Refinance | 1,665 | 7.9% | +0.392%Above | $3,172Fees |
Purchase
OverallStrong
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume19,417
Mix92.1%
Spread
+0.314%Above
Fees
$3,475Fees
Refinance
OverallSound
ProductExceptional
PricingAcceptable
Pull ThroughStrong
Volume1,665
Mix7.9%
Spread
+0.392%Above
Fees
$3,172Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
21,082
Applications
28,167
Volume
$7 billion
Pricing & Closing
Avg Rate Spread
+0.321%
vs. market APOR
Avg Net Fees
$3,445
Origination − Credits
Pullthrough Rate
74.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$356,172
Avg Borrower Income
$144,104
Avg Property Value
$449,368
Geographic Coverage
Geographic Performance
Metro Areas
49
markets with activity
States Served
51
Includes Washington, DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
51Full-year 2024 · HMDANationwide · all 50 states and DCLoans originated
< 100100–200200–500500+None
Northeast9
CTMEMANHNJNYPARIVT
Midwest12
IAILINKSMIMNMONDNEOHSDWI
South17
ALARDCDEFLGAKYLAMDMSNCOKSCTNTXVAWV
West13
AKAZCACOHIIDMTNMNVORUTWAWY
Top Metro Areas by Place Specialization Score
Showing 10 of 49 metro areas
Top States by Place Specialization Score
Showing 10 of 47 states
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.