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Priority Bank

BankFayetteville, ARHQDirectReviews near you on Google

Priority Bank has 268 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Exceptional
5/5
Multi-Region · 1 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
FHA Champion
FHA
Champion
Purchase Superstar
Purchase
Superstar

Safe Rate Summary

What They Do Well

  • Competitive pricing compared to the market
  • Strong pull through performance
  • Particularly strong in FHA and VA and USDA loans

Explore another lender or local market

Report Card

Priority Bank performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+1.3 bps above market avg
4/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
123 loans · 0.04% above market
Sound
Top 60% of lenders
3/5
FHA
110 loans · 0.04% above market
Strong
Top 40% of lenders
4/5
VA
15 loans · 0.63% below market
Strong
Top 40% of lenders
4/5
USDA
19 loans · 0.09% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
244 loans · 0.01% above market
Sound
Top 60% of lenders
3/5
Refinance
24 loans · 0.07% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 2 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Sound
Product
Sound
Pricing
Strong
Pull Through
Strong
Volume123
Mix45.9%
Spread
+0.042%Above
Fees
$2,264Fees
FHA Loans
Overall
Exceptional
Product
Strong
Pricing
Exceptional
Pull Through
Exceptional
Volume110
Mix41.0%
Spread
+0.036%Above
Fees
$2,034Fees
VA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Volume15
Mix5.6%
Spread
-0.630%Below
Fees
$1,451Fees
USDA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume19
Mix7.1%
Spread
+0.090%Above
Fees
$2,077Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Sound
Pricing
Strong
Pull Through
Strong
Volume244
Mix91.0%
Spread
+0.009%Above
Fees
$2,170Fees
Refinance
Overall
Sound
Product
Sound
Pricing
Pull Through
Strong
Volume24
Mix9.0%
Spread
+0.066%Above
Fees
$1,457Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
268
Applications
308
Volume
$71 million
Pricing & Closing
Avg Rate Spread
+0.013%
vs. market APOR
Avg Net Fees
$2,114
Origination − Credits
Pullthrough Rate
87.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$268,433
Avg Borrower Income
$108,295
Avg Property Value
$317,351

Geographic Coverage

Geographic Performance

Metro Areas
1
markets with activity
States Served
6
of 50 states + DC
Avg Place Specialization
Exceptional
5/5

States with Loan Originations

6Full-year 2024 · HMDA
6 states with loan originations
Loans originated
< 200200+None
Midwest1
MO
South5
ARGAOKTNTX

Top Metro Areas by Place Specialization Score

1© Brandonrush · CC BY-SA 3.0
Fayetteville, ARMetro
Volume 228Mix 85.07% of portfolio
86/100
Exceptional

Top States by Place Specialization Score

Arkansas
Arkansas
1
ArkansasState
Volume 260Mix 97.01% of portfolio
81/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.