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RCU

Royal Credit Union

Credit UnionEau Claire, WIHQDirectReviews near you on Google

We analyzed every closed loan from Royal Credit Union 2.3k loans across 3k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Strong
4/5
vs. all lenders
Pull-through
Exceptional
5/5
closing strength
Product
Exceptional
5/5
FHA · Conventional · VA · Jumbo
Place
Strong
4/5
Multi-Region · 5 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Safe Rate Awards
Conventional Champion
Conventional
Champion
FHA Superstar
FHA
Superstar
VA Superstar
VA
Superstar
Purchase Superstar
Purchase
Superstar
Refinance Superstar
Refinance
Superstar

Safe Rate Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA and VA and Jumbo loans

Explore another lender or local market

Report Card

Royal Credit Union performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
+18.0 bps above market avg
4/5
Pull Through
Closing strength
Exceptional
Top 20% of lenders
5/5
By Loan Product· Specialization by type
Conventional
2,076 loans · 0.17% above market
Exceptional
Top 20% of lenders
5/5
FHA
175 loans · 0.52% above market
Strong
Top 40% of lenders
4/5
VA
25 loans · 0.13% below market
Strong
Top 40% of lenders
4/5
Jumbo
26 loans · 0.53% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
2,102 loans · 0.18% above market
Exceptional
Top 20% of lenders
5/5
Refinance
203 loans · 0.17% above market
Strong
Top 40% of lenders
4/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 6 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Strong
Product
Exceptional
Pricing
Strong
Pull Through
Exceptional
Volume2,076
Mix90.1%
Spread
+0.166%Above
Fees
$1,653Fees
FHA Loans
Overall
Strong
Product
Strong
Pricing
Sound
Pull Through
Exceptional
Volume175
Mix7.6%
Spread
+0.524%Above
Fees
$2,949Fees
VA Loans
Overall
Strong
Product
Strong
Pricing
Acceptable
Pull Through
Exceptional
Volume25
Mix1.1%
Spread
-0.129%Below
Fees
$1,776Fees
Jumbo Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Strong
Volume26
Mix1.1%
Spread
+0.529%Above
Fees
$0Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Strong
Product
Exceptional
Pricing
Strong
Pull Through
Exceptional
Volume2,102
Mix91.2%
Spread
+0.181%Above
Fees
$1,785Fees
Refinance
Overall
Strong
Product
Strong
Pricing
Strong
Pull Through
Strong
Volume203
Mix8.8%
Spread
+0.167%Above
Fees
$1,104Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
2,305
Applications
2,804
Volume
$666 million
Pricing & Closing
Avg Rate Spread
+0.180%
vs. market APOR
Avg Net Fees
$1,713
Origination − Credits
Pullthrough Rate
82.2%
Applications → Closed
Typical Borrower
Avg Loan Amount
$289,126
Avg Borrower Income
$112,222
Avg Property Value
$364,475

Geographic Coverage

Geographic Performance

Metro Areas
5
markets with activity
States Served
20
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

20Full-year 2024 · HMDA
20 states with loan originations
Loans originated
< 1,0001,000+None
Northeast1
NH
Midwest9
IAILINMIMNNDNEOHWI
South6
FLGAMDNCTNTX
West4
AKAZCAWA

Top Metro Areas by Place Specialization Score

1© TessTalks · CC BY-SA 4.0
Eau Claire, WIMetro
Volume 569Mix 24.69% of portfolio
100/100
Exceptional
2© w_lemay · CC BY-SA 2.0
Minneapolis, MN-WIMetro
Volume 1,191Mix 51.67% of portfolio
91/100
Exceptional
3© McGhiever · CC BY-SA 3.0
St. Cloud, MNMetro
Volume 26Mix 1.13% of portfolio
57/100
Sound
4© WI-Photos · CC0
Wausau, WIMetro
Volume 14Mix 0.61% of portfolio
44/100
Sound
5© ENN · CC BY-SA 3.0
Duluth, MN, MN-WIMetro
Volume 13Mix 0.56% of portfolio
44/100
Sound

Top States by Place Specialization Score

Wisconsin
Wisconsin
1
WisconsinState
Volume 1,070Mix 46.42% of portfolio
90/100
Exceptional
Minnesota
Minnesota
2
MinnesotaState
Volume 1,205Mix 52.28% of portfolio
89/100
Exceptional

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.