Get & compare mortgage quotes anonymously Start in My Home
SF
Unclaimed

Southeast Financial

Credit Union•Franklin, TNHQ•Direct•Reviews near you on Google

Southeast Financial has 17 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pull-through
Acceptable
2/5
closing strength
Product
Mediocre
1/5
Conventional
Place
Active
Regional
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

Things to Think About

  • Pull through efficiency is below industry average

Explore another lender or local market

Report Card

Southeast Financial performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
No peer data
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
2/5
By Loan Product· Specialization by type
Conventional
17 loans · 0.33% above market
Mediocre
Bottom 20% of lenders
1/5
By Loan Purpose· Transaction purpose mix
Refinance
11 loans · 0.47% above market
Acceptable
Bottom 40% of lenders
2/5
By Location· Geographic coverage
Geographic Reach
Regional · 2 states
No peer data

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Mediocre
Product
Mediocre
Pricing—
Pull Through
Mediocre
Volume17
Mix100.0%
Spread
+0.333%Above
Fees
$1,556Fees

Loan Purpose Performance

Performance by Loan Purpose

Refinance
Overall
Acceptable
Product
Acceptable
Pricing—
Pull Through
Acceptable
Volume11
Mix64.7%
Spread
+0.475%Above
Fees
$1,757Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
17
Applications
61
Volume
$3 million
Pricing & Closing
Pullthrough Rate
27.9%
Applications → Closed
Typical Borrower
Avg Loan Amount
$214,412
Avg Borrower Income
$228,706
Avg Property Value
$391,154

Geographic Coverage

Geographic Performance

Metro Areas
0
markets with activity
States Served
2
of 50 states + DC
Avg Place Specialization
N/A

States with Loan Originations

2Full-year 2024 · HMDA
2 states with loan originations
Loans originated
All statesNone
South2
MSTN

Top States by Place Specialization Score

Tennessee
Tennessee
1
TennesseeState
Volume 15Mix 88.24% of portfolio
53/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of Southeast Financial?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.