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SMG

Southeast Mortgage of Georgia

Independent Mortgage CompanyDuluth, GAHQDirectReviews near you on Google

We analyzed every closed loan from Southeast Mortgage of Georgia 1.3k loans across 2k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Mediocre
1/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Strong
4/5
Multi-Region · 8 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

What They Do Well

  • Strong pull through performance
  • Particularly strong in FHA and VA and USDA loans

Things to Think About

  • Rates typically 55 basis points above market average
  • Higher than average fees ($4,490)

Explore another lender or local market

Report Card

Southeast Mortgage of Georgia performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Mediocre
+55.4 bps above market avg
1/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
594 loans · 0.57% above market
Sound
Top 60% of lenders
3/5
FHA
545 loans · 0.69% above market
Strong
Top 40% of lenders
4/5
VA
142 loans · 0.19% below market
Strong
Top 40% of lenders
4/5
USDA
14 loans · 0.20% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
1,206 loans · 0.56% above market
Strong
Top 40% of lenders
4/5
Refinance
94 loans · 0.47% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 9 markets
Strong
Top 40% of lenders
4/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Acceptable
Product
Sound
Pricing
Mediocre
Pull Through
Sound
Volume594
Mix45.7%
Spread
+0.567%Above
Fees
$4,332Fees
FHA Loans
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Strong
Volume545
Mix41.9%
Spread
+0.690%Above
Fees
$4,864Fees
VA Loans
Overall
Sound
Product
Strong
Pricing
Acceptable
Pull Through
Strong
Volume142
Mix10.9%
Spread
-0.192%Below
Fees
$3,515Fees
USDA Loans
Overall
Strong
Product
Strong
Pricing
Pull Through
Volume14
Mix1.1%
Spread
+0.195%Above
Fees
$3,642Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Sound
Product
Strong
Pricing
Mediocre
Pull Through
Sound
Volume1,206
Mix92.8%
Spread
+0.561%Above
Fees
$4,475Fees
Refinance
Overall
Acceptable
Product
Sound
Pricing
Mediocre
Pull Through
Sound
Volume94
Mix7.2%
Spread
+0.467%Above
Fees
$4,654Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,300
Applications
1,941
Volume
$442 million
Pricing & Closing
Avg Rate Spread
+0.554%
vs. market APOR
Avg Net Fees
$4,490
Origination − Credits
Pullthrough Rate
67.0%
Applications → Closed
Typical Borrower
Avg Loan Amount
$340,631
Avg Borrower Income
$139,484
Avg Property Value
$411,969

Geographic Coverage

Geographic Performance

Metro Areas
8
markets with activity
States Served
7
of 50 states + DC
Avg Place Specialization
Strong
4/5

States with Loan Originations

7Full-year 2024 · HMDA
7 states with loan originations
Loans originated
< 5050–100100+None
South7
ALFLGAMSNCSCTN

Top Metro Areas by Place Specialization Score

Volume 738Mix 56.77% of portfolio
90/100
Exceptional
2© Bubba73 · CC BY-SA 3.0
Marietta, GAMetro
Volume 150Mix 11.54% of portfolio
78/100
Strong
3© Ebyabe · CC BY-SA 3.0
Pensacola, FLMetro
Volume 48Mix 3.69% of portfolio
64/100
Strong
Volume 25Mix 1.92% of portfolio
60/100
Strong
5© Ebyabe · CC BY 2.5
Gainesville, GAMetro
Volume 23Mix 1.77% of portfolio
60/100
Sound
Volume 17Mix 1.31% of portfolio
53/100
Sound
7© Bjoertvedt · CC BY-SA 4.0
Wilmington, NCMetro
Volume 17Mix 1.31% of portfolio
49/100
Sound
8© 归零者 · CC BY-SA 4.0
Columbus, GA, GA-ALMetro
Volume 11Mix 0.85% of portfolio
44/100
Sound

Top States by Place Specialization Score

Georgia
Georgia
1
GeorgiaState
Volume 1,129Mix 86.85% of portfolio
89/100
Exceptional
Alabama
Alabama
2
AlabamaState
Volume 39Mix 3.00% of portfolio
54/100
Sound
Florida
Florida
3
FloridaState
Volume 77Mix 5.92% of portfolio
53/100
Sound
North Carolina
North Carolina
4
North CarolinaState
Volume 43Mix 3.31% of portfolio
50/100
Sound

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.