We analyzed every closed loan from Southern First Bank — 678 loans across 1k applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Sound
3/5
vs. all lenders
Pull-through
Sound
3/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · Jumbo
Place
Strong
4/5
Multi-Region · 7 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
Conventional
Superstar
VA
Superstar
Refinance
Superstar
Summary
What They Do Well
- Particularly strong in Conventional and FHA and VA and Jumbo loans
Explore another lender or local market
Report Card
Southern First Bank performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
+25.6 bps above market avg
3/5
Pull Through
Closing strength
Sound
Top 60% of lenders
3/5
By Loan Product· Specialization by type
Conventional
559 loans · 0.24% above market
Strong
Top 40% of lenders
4/5
FHA
63 loans · 0.41% above market
Strong
Top 40% of lenders
4/5
VA
21 loans · 0.12% below market
Strong
Top 40% of lenders
4/5
Jumbo
34 loans · 0.54% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
620 loans · 0.26% above market
Strong
Top 40% of lenders
4/5
Refinance
58 loans · 0.18% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 8 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 559 | 82.4% | +0.239%Above | $2,005Fees | ||||
FHA Loans | 63 | 9.3% | +0.413%Above | $2,112Fees | ||||
VA Loans | 21 | 3.1% | -0.122%Below | $612Fees | ||||
Jumbo Loans | 34 | 5.0% | +0.544%Above | $1,933Fees |
Conventional
OverallStrong
ProductStrong
PricingSound
Pull ThroughSound
Volume559
Mix82.4%
Spread
+0.239%Above
Fees
$2,005Fees
FHA Loans
OverallSound
ProductStrong
PricingStrong
Pull ThroughSound
Volume63
Mix9.3%
Spread
+0.413%Above
Fees
$2,112Fees
VA Loans
OverallStrong
ProductStrong
PricingStrong
Pull ThroughSound
Volume21
Mix3.1%
Spread
-0.122%Below
Fees
$612Fees
Jumbo Loans
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume34
Mix5.0%
Spread
+0.544%Above
Fees
$1,933Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 620 | 91.4% | +0.262%Above | $2,018Fees | ||||
Refinance | 58 | 8.6% | +0.183%Above | $1,368Fees |
Purchase
OverallSound
ProductStrong
PricingSound
Pull ThroughSound
Volume620
Mix91.4%
Spread
+0.262%Above
Fees
$2,018Fees
Refinance
OverallStrong
ProductSound
PricingStrong
Pull ThroughStrong
Volume58
Mix8.6%
Spread
+0.183%Above
Fees
$1,368Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
678
Applications
1,133
Volume
$254 million
Pricing & Closing
Avg Rate Spread
+0.256%
vs. market APOR
Avg Net Fees
$1,969
Origination − Credits
Pullthrough Rate
59.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$375,295
Avg Borrower Income
$200,367
Avg Property Value
$498,201
Geographic Coverage
Geographic Performance
Metro Areas
7
markets with activity
States Served
7
of 50 states + DC
Avg Place Specialization
Strong
4/5
States with Loan Originations
7Full-year 2024 · HMDALoans originated
< 5050–100100+None
Midwest1
IN
South6
ALGAKYNCSCVA
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.