Southpoint Financial Services
We analyzed every closed loan from Southpoint Financial Services — 491 loans across 650 applications— and benchmarked them against peer lenders across the 5 Ps of Mortgage Shopping.
Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Strong
4/5
closing strength
Product
Strong
4/5
FHA · Conventional · VA · USDA
Place
Sound
3/5
Multi-Region · 9 mkts
Promptness
Not enough data
—/5
No quote responses measured yet
Awards
FHA
Superstar
Summary
What They Do Well
- Strong pull through performance
- Particularly strong in FHA and VA and USDA loans
Things to Think About
- Pricing may be below industry average
Explore another lender or local market
Report Card
Southpoint Financial Services performance at a glance
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+47.0 bps above market avg
2/5
Pull Through
Closing strength
Strong
Top 40% of lenders
4/5
By Loan Product· Specialization by type
Conventional
120 loans · 0.22% above market
Acceptable
Bottom 40% of lenders
2/5
FHA
278 loans · 0.69% above market
Strong
Top 40% of lenders
4/5
VA
59 loans · 0.06% above market
Strong
Top 40% of lenders
4/5
USDA
34 loans · 1.32% above market
Strong
Top 40% of lenders
4/5
By Loan Purpose· Transaction purpose mix
Purchase
401 loans · 0.50% above market
Sound
Top 60% of lenders
3/5
Refinance
90 loans · 0.37% above market
Sound
Top 60% of lenders
3/5
By Location· Geographic coverage
Geographic Reach
Multi-Regional · 10 markets
Sound
Top 60% of lenders
3/5
Loan Product Performance
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | 120 | 24.4% | +0.221%Above | $3,803Fees | ||||
FHA Loans | 278 | 56.6% | +0.690%Above | $3,334Fees | ||||
VA Loans | — | 59 | 12.0% | +0.060%Above | $4,087Fees | |||
USDA Loans | — | 34 | 6.9% | +1.319%Above | $8,235Fees |
Conventional
OverallAcceptable
ProductAcceptable
PricingAcceptable
Pull ThroughAcceptable
Volume120
Mix24.4%
Spread
+0.221%Above
Fees
$3,803Fees
FHA Loans
OverallSound
ProductStrong
PricingAcceptable
Pull ThroughStrong
Volume278
Mix56.6%
Spread
+0.690%Above
Fees
$3,334Fees
VA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughStrong
Volume59
Mix12.0%
Spread
+0.060%Above
Fees
$4,087Fees
USDA Loans
OverallStrong
ProductStrong
Pricing—
Pull ThroughStrong
Volume34
Mix6.9%
Spread
+1.319%Above
Fees
$8,235Fees
Loan Purpose Performance
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | 401 | 81.7% | +0.502%Above | $3,327Fees | ||||
Refinance | 90 | 18.3% | +0.370%Above | $4,479Fees |
Purchase
OverallSound
ProductSound
PricingAcceptable
Pull ThroughStrong
Volume401
Mix81.7%
Spread
+0.502%Above
Fees
$3,327Fees
Refinance
OverallAcceptable
ProductSound
PricingAcceptable
Pull ThroughSound
Volume90
Mix18.3%
Spread
+0.370%Above
Fees
$4,479Fees
At a Glance
Lender Overview
Lending Activity
Loans Originated
491
Applications
650
Volume
$133 million
Pricing & Closing
Avg Rate Spread
+0.470%
vs. market APOR
Avg Net Fees
$3,607
Origination − Credits
Pullthrough Rate
75.5%
Applications → Closed
Typical Borrower
Avg Loan Amount
$272,556
Avg Borrower Income
$100,825
Avg Property Value
$316,446
Geographic Coverage
Geographic Performance
Metro Areas
9
markets with activity
States Served
15
of 50 states + DC
Avg Place Specialization
Sound
3/5
States with Loan Originations
15Full-year 2024 · HMDALoans originated
< 2020–5050–100100+None
Northeast1
PA
Midwest2
INOH
South12
ALFLGAKYLAMDMSNCSCTNTXVA
Top Metro Areas by Place Specialization Score
Top States by Place Specialization Score
How We Rank Lenders
Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.
Our Point System (Max 50 Points)
10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion(80%+ = 40-50 points)
Superstar(60-79% = 30-39 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.