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WM

Watson Mortgage

Independent Mortgage CompanyJacksonville, FLHQDirectReviews near you on Google

Watson Mortgage has 113 closed loans in our dataset — fully analyzed and benchmarked against peers across the 5 Ps of Mortgage Shopping.

Safe Rate Ratings· each scored 1–5 against peer lenders
Pricing
Acceptable
2/5
vs. all lenders
Pull-through
Acceptable
2/5
closing strength
Product
Sound
3/5
FHA · Conventional · VA
Place
Sound
3/5
Single State · 3 mkts
Promptness
Not enough data
—/5
No quote responses measured yet

Safe Rate Summary

Things to Think About

  • Pricing may be below industry average
  • Pull through efficiency is below industry average

Explore another lender or local market

Report Card

Watson Mortgage performance at a glance

Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
+24.6 bps above market avg
2/5
Pull Through
Closing strength
Acceptable
Bottom 40% of lenders
2/5
By Loan Product· Specialization by type
Conventional
82 loans · 0.23% above market
Acceptable
Bottom 40% of lenders
2/5
FHA
18 loans · 0.61% above market
Sound
Top 60% of lenders
3/5
VA
13 loans · 0.15% below market
Sound
Top 60% of lenders
3/5
By Loan Purpose· Transaction purpose mix
Purchase
107 loans · 0.25% above market
Acceptable
Bottom 40% of lenders
2/5
By Location· Geographic coverage
Geographic Reach
Single State · 3 markets
Sound
Top 60% of lenders
3/5

Loan Product Performance

Performance by Loan Product

Conventional
Overall
Acceptable
Product
Acceptable
Pricing
Acceptable
Pull Through
Acceptable
Volume82
Mix72.6%
Spread
+0.235%Above
Fees
$3,031Fees
FHA Loans
Overall
Sound
Product
Sound
Pricing
Pull Through
Sound
Volume18
Mix15.9%
Spread
+0.612%Above
Fees
$3,099Fees
VA Loans
Overall
Sound
Product
Sound
Pricing
Pull Through
Sound
Volume13
Mix11.5%
Spread
-0.152%Below
Fees
$2,716Fees

Loan Purpose Performance

Performance by Loan Purpose

Purchase
Overall
Acceptable
Product
Acceptable
Pricing
Acceptable
Pull Through
Acceptable
Volume107
Mix94.7%
Spread
+0.247%Above
Fees
$2,932Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
113
Applications
205
Volume
$32 million
Pricing & Closing
Avg Rate Spread
+0.246%
vs. market APOR
Avg Net Fees
$3,009
Origination − Credits
Pullthrough Rate
55.1%
Applications → Closed
Typical Borrower
Avg Loan Amount
$288,274
Avg Borrower Income
$123,000
Avg Property Value
$363,938

Geographic Coverage

Geographic Performance

Metro Areas
3
markets with activity
States Served
1
of 50 states + DC
Avg Place Specialization
Sound
3/5

States with Loan Originations

1Full-year 2024 · HMDA
1 states with loan originations
Loans originated
< 100100+None
South1
FL

Top Metro Areas by Place Specialization Score

1© DXR · CC BY-SA 4.0
Jacksonville, FLMetro
Volume 63Mix 55.75% of portfolio
71/100
Strong
2© nick hoke · CC BY 3.0
Deltona, FLMetro
Volume 13Mix 11.50% of portfolio
53/100
Sound
Volume 16Mix 14.16% of portfolio
51/100
Sound

Top States by Place Specialization Score

Florida
Florida
1
FloridaState
Volume 113Mix 100.00% of portfolio
66/100
Strong

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).
Champion
Champion(80%+ = 40-50 points)
Superstar
Superstar(60-79% = 30-39 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.