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Methodology

How we score and rank every lender

Safe Rate grades lenders on five dimensions — the 5 P's — built from public HMDA data covering virtually every U.S. mortgage application, plus real response times measured through Safe Rate. Every score runs 0–100.

PricingPull-throughPlaceProductPromptness
The framework

The 5 P's

Four dimensions come straight from HMDA and exist for every lender. The fifth, Promptness, is behavioral — it appears only once a real shopper has asked a lender for a quote.

P1 · HMDA

Pricing

Rate and upfront fees together, measured against what each loan should have cost given its size, LTV, borrower profile, and market conditions, so we reward genuine value, not lenders who simply serve lower-risk borrowers.

P2 · HMDA

Pull-through

How reliably a lender carries an application to a definitive outcome (a closed loan or a clear answer), adjusted for borrower characteristics. High pull-through means fewer reasons to start over somewhere else.

P3 · HMDA

Place

Real presence and focus in a given market, not just national volume. We log-scale volume so mega-lenders don't drown out the regional banks and credit unions that dominate locally.

P4 · HMDA

Product

Demonstrated expertise by loan type (FHA, VA, USDA, conventional, jumbo) and by purpose, blending best-market performance with national volume so specialists and giants are both ranked fairly.

P5 · behavioral

Promptness

Every lender, broker, and loan officer is expected to answer a shopper's quote request within one business day. We track responses to real requests sent through Safe Rate, credit those who reply fast, and let silence pull down the overall ranking.

The overall score

How the composite is built

The four HMDA dimensions combine as a simple equal-weight average — each contributes the same share — for a transparent raw score. Promptness then blends in for lenders who've been asked, its weight ramping up as more requests accumulate.

Pricing
25%
Pull-through
25%
Place
25%
Product
25%
+ Promptness blends in once a shopper has requested a quote — weighted by how many requests we've seen.
Product · the 4th P, in detail

Focus scores by loan type

Each product score blends a lender's best local-market performance with its national volume, so specialists with strong regional presence and high-volume giants are both scored fairly.

Conventional

Standard loans not backed by a government program.

FHA

Government-insured loans with lower down-payment requirements.

VA

Loans for veterans and active military.

USDA

Rural-housing loans.

Jumbo

Loans exceeding conforming limits.

And by purpose

Purchase

Loans for buying a home.

Refinance

Loans that replace an existing mortgage.

Purpose scores mirror product scores, using the same balanced blend of best-market performance and volume.

Interpreting the number

Reading a score

Every dimension lands a lender in one of five tiers — the same scale you'll see on lender pages.

80–100
Exceptional
Market Leader
60–79
Strong
Highly Competitive
40–59
Sound
Industry Standard
20–39
Acceptable
Near industry average
0–19
Mediocre
Below peers

A few things to keep in mind

  • A lender may excel on some dimensions but not others.
  • Place scores matter most for the area where you're actually buying.
  • Product scores surface lenders experienced with your loan type.
  • No single number tells the whole story — weigh several dimensions together.
Promptness · the 5th P, in detail

How response speed is scored

We score a lender's first reply to each real request in business days (weekends and U.S. federal holidays excluded). Any genuine response — a quote or a clear 'we can't quote this' — earns full speed credit; only silence scores zero.

Within 1 business day100
Within 2 business days50
Within 3 business days25
4+ business days, or no response0

A lender's promptness is the recency-weighted average of these per-request scores. Whether a lender could ultimately quote is tracked separately as a quote rate and does not affect promptness.

Data source

The four core dimensions are calculated from Home Mortgage Disclosure Act (HMDA) data, a public dataset covering virtually all U.S. mortgage applications — which keeps our scoring transparent and comprehensive. Promptness is the one exception: it's measured from real shopper quote requests delivered through Safe Rate, not from HMDA.