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Safe Rate Rankings

Best Conventional Mortgage Lenders in New Orleans

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders83
Total Loans6,170
Median Rate Spread0.37%
New Orleans Market Insights
  • Dsld Mortgage is Safe Rate's top-ranked Conventional lender in New Orleans, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In New Orleans, Dsld Mortgage and Navy Federal Credit Union scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #2 in New Orleans, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Popular names in New Orleans: Rocket Mortgage (#4) and Fidelity Bank La (#16).

Explore Rankings by Type

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1
DM
DSLD Mortgage
Independent Mortgage CompanyDirect
Overall
Exceptional
Avg Fees
$166Fees
2
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$3,218Fees
3
G
GMFS
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,585Fees
4
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,814Fees
5
NFCU
Navy Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$647Fees
6
JCBN
JPMorgan Chase Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,184Fees
Overall
Strong
Avg Fees
$1,948Fees
8
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,745Fees
9
FHB
Overall
Strong
Avg Fees
$2,044Fees
10
RRB
Red River Bank
BankDirect
Overall
Strong
Avg Fees
$1,672Fees
11
HWB
Overall
Strong
Avg Fees
$1,579Fees
12
CHFC
Overall
Strong
Avg Fees
$1,466Fees
13
JPEF
Overall
Strong
Avg Fees
$499Fees
14
BP
BankPlus
BankDirect
Overall
Strong
Avg Fees
$975Fees
15
BAN
Bank of America
BankDirect
Overall
Strong
Avg Fees
$1,869Fees
16
FB
Fidelity Bank
BankDirect
Overall
Strong
Avg Fees
$3,701Fees
17
SM
Standard Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,731Fees
18
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,730Fees
19
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,053Fees
20
RB
Regions Bank
BankDirect
Overall
Strong
Avg Fees
$1,729Fees
21
CM
CMG Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,953Fees
22
FB
Flagstar Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,177Fees
23
WFBN
Overall
Strong
Avg Fees
$2,265Fees
24
NB
NBKC Bank
BankDirect
Overall
Strong
Avg Fees
$110Credit
25
PP
PrimeLending
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$4,101Fees
26
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$798Fees
27
GR
Guaranteed Rate
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,174Fees
28
CB
Cadence Bank
BankDirect
Overall
Strong
Avg Fees
$1,343Fees
Overall
Strong
Avg Fees
$1,858Fees
30
N
NewRez
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,265Fees
31
TF
T2 Financial
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,897Fees
Overall
Strong
Avg Fees
$409Fees
33
MOM
Mutual of Omaha Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,721Fees
34
OPFC
OnPath Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
35
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,443Fees
36
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,979Fees
37
FM
Freedom Mortgage Corporation
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,042Fees
38
L
Lower
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,726Fees
39
FCM
First Community Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,997Fees
40
AMR
America's Mortgage Resource
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,045Fees
41
MF
The Mortgage Firm
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,922Fees
42
MRC
Mortgage Research Center
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,978Fees
43
PHL
Planet Home Lending
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$1,247Fees
44
NM
Nationstar Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,296Fees
45
AFN
American Financial Network
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$2,662Fees
46
AFG
Assurance Financial Group
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,358Fees
47
IMS
Interlinc Mortgage Services
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,907Fees
48
SF
Summit Funding
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,447Fees
49
HBN
Home Bank
BankDirect
Overall
Sound
Avg Fees
$1,316Fees
50
L
Loansteady
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,617Fees

Frequently Asked Questions

How are mortgage lenders ranked in New Orleans?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in New Orleans), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in New Orleans?+

Based on 2024 HMDA data, 83 lenders originated a combined 6,170 loans in New Orleans. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in New Orleans?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in New Orleans is 0.37%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In New Orleans's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.