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Safe Rate Rankings

Best Conventional Mortgage Lenders in Greenville

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders145
Total Loans12,367
Median Rate Spread0.26%
Greenville Market Insights
  • Rocket Mortgage is Safe Rate's top-ranked Conventional lender in Greenville, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Greenville, Navy Federal Credit Union and Truist Bank scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #2 in Greenville, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Rocket Mortgage ranks #1 in Greenville, the nation's largest lender by volume.

Explore Rankings by Type

Need rankings for a different loan product?

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1
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$4,144Fees
2
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,971Fees
3
FRB
First Reliance Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$1,714Fees
4
NFCU
Navy Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$1,232Fees
5
TB
Truist Bank
BankDirect
Overall
Strong
Avg Fees
$1,666Fees
6
JCBN
JPMorgan Chase Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,085Fees
7
PP
PrimeLending
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,957Fees
8
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,685Fees
9
FHM
First Heritage Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,552Fees
Overall
Strong
Avg Fees
$1,136Fees
Overall
Strong
Avg Fees
$247Fees
12
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,940Fees
13
SSBN
SouthState Bank
BankDirect
Overall
Strong
Avg Fees
$1,577Fees
14
BAN
Bank of America
BankDirect
Overall
Strong
Avg Fees
$1,623Fees
15
FPB
Overall
Strong
Avg Fees
$1,261Fees
16
SE
State Employees'
Credit UnionDirect
Overall
Strong
Avg Fees
$2,383Fees
17
WFBN
Overall
Strong
Avg Fees
$2,260Fees
18
SFB
Overall
Strong
Avg Fees
$1,745Fees
19
AB
Ameris Bank
BankDirect
Overall
Strong
Avg Fees
$2,565Fees
20
ABMG
Atlantic Bay Mortgage Group
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,092Fees
Overall
Strong
Avg Fees
$1,454Fees
22
PBN
PNC Bank
BankDirect
Overall
Strong
Avg Fees
$923Fees
23
C
Countybank
BankDirect
Overall
Strong
Avg Fees
$2,007Fees
24
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,793Fees
25
FTBN
Overall
Strong
Avg Fees
$252Fees
26
FFCU
Overall
Strong
Avg Fees
$204Credit
27
PFA
Provident Funding Associates
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,278Fees
28
L
Lower
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,151Fees
29
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,490Fees
30
RB
Renasant Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,124Fees
31
PNB
Overall
Strong
Avg Fees
$1,350Fees
32
VMF
Vanderbilt Mortgage and Finance
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,042Fees
33
FB
Flagstar Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,052Fees
34
MOM
Mutual of Omaha Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,682Fees
35
GR
Guaranteed Rate
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,967Fees
36
GM
Guild Mortgage Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,826Fees
37
LS
The Loan Store
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$1,792Fees
38
ALTF
Ark-La-Tex Financial Services
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,752Fees
39
PB
Pinnacle Bank
BankDirect
Overall
Strong
Avg Fees
$2,157Fees
40
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,398Fees
41
TFCU
Overall
Strong
Avg Fees
$930Fees
42
TM
Towne Mortgage Company
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$3,729Fees
43
CM
CMG Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,930Fees
44
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,969Fees
45
UHM
Union Home Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,088Fees
46
FM
FBC Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,066Fees
47
UCB
Overall
Strong
Avg Fees
$2,504Fees
48
CFP
Cardinal Financial Company
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,172Fees
49
DF
Delmar Financial Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,975Fees
50
PHM
Plaza Home Mortgage
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,929Fees

Frequently Asked Questions

How are mortgage lenders ranked in Greenville?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Greenville), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Greenville?+

Based on 2024 HMDA data, 145 lenders originated a combined 12,367 loans in Greenville. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Greenville?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Greenville is 0.26%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Greenville's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across the 5 Ps — Pricing, Product, Pull-Through, and Place — with lender promptness blending in as the fifth once a lender has responded to real shopper quote requests.

Our Point System (Max 50 Points)

10/ 50 pts
Pricing
How competitively a lender prices vs. the market benchmark (20%).
10/ 50 pts
Product
Performance on your specific loan type (20%).
10/ 50 pts
Pull Through
How reliably a lender closes the loans it starts (20%).
10/ 50 pts
Place
Depth of a lender's expertise in your local market (20%).
10/ 50 pts
Promptness
How quickly a lender answers real quote requests — blended in once they respond (20%).

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.